How do digital sales affect how books are published and promoted? My day job here at Boxcar Marketing is about helping companies understand what they can do on the web to promote themselves, to build their customer base and to interact with their customers...
Clay Shirky fascinates me because he thinks about the world within the context of thinking that has gone before him. In his recent post, The Collapse of Complex Business Models he references Joseph Tainter’s 1988 book called The Collapse of Complex Societies....
Revised April 26th with reader suggestions. If you’ve signed into Facebook in the last couple of days, you’ve probably seen this message It seems innocent enough, but as this librarian found out, it’s more complicated (and, in our opinion, invasive)...
Earlier this month we looked at how to make sense of a Google Analytics report. Now we’re going to take a step further and explore Analytics’ Advanced Segments tool. This tool allows you to segment your website users into separate, defined channels to see...
Todd Sieling of Corvus Consulting is a Boxcar Marketing officemate with an iPad. We covet the iPad. Todd kindly let us play with it. Then he polished our mucky finger prints off the screen. Things I like about Apple’s iPad: Amazingly crisp screen I already know...
Back in January, Monique was asked to impart her social media wisdom on Monica Hamburg’s blog, Me Like the Interweb. Monique’s lesson was this: Talking to clients about social media is always an exercise in metaphors for me: Social networking is a digital...
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If you are new to Google Analytics, then understanding the monthly Google Analytics Report can be a challenge. Here’s a breakdown of a standard monthly report and what the numbers mean. The Dashboard The Dashboard gives you a quick summary of the entire report....
Boxcar Marketing has been busy in the trenches lately as we worked to re-launch the Namaste Publishing website. Namaste Publishing is a small, financially successful Canadian publishing house with a worldwide presence. Known as the publisher for leading authors like...
Over the past 3 months, I have managed to unintentionally delete my entire inbox 3 times. The first two times, I was setting up Google Apps for Domains and made the mistake of editing the existing account instead of adding a new account. If you’re changing your...