If you are new to Google Analytics, then understanding the monthly Google Analytics Report can be a challenge. Here’s a breakdown of a standard monthly report and what the numbers mean. The Dashboard The Dashboard gives you a quick summary of the entire report....
Boxcar Marketing has been busy in the trenches lately as we worked to re-launch the Namaste Publishing website. Namaste Publishing is a small, financially successful Canadian publishing house with a worldwide presence. Known as the publisher for leading authors like...
Over the past 3 months, I have managed to unintentionally delete my entire inbox 3 times. The first two times, I was setting up Google Apps for Domains and made the mistake of editing the existing account instead of adding a new account. If you’re changing your...
Socialnomics: How social media transforms our lives and the way we do business by Erik Qualman, published by Wiley Publishing, is in bookstores and on eReaders.
In the summer of 2008 I was invited to Dallas, TX, for Portus 2008, a Harry Potter symposium by HPEF. Below is part of my presentation as the Saturday Keynote Luncheon speaker. Portus special guests also included Jim Dale, Dr. Henry Jenkins, and Edmund M. Kern. It was...
This morning Crissy and I attended the Board of Trade Breakfast and the Manager’s Toolbox presentation by Shane Gibson and Stephen Jagger, authors of Sociable: How Social Media Is Turning Sales and Marketing Upside-Down. Check out the First Chapter (PDF). In...
Julien Smith, co-author of Trust Agents with Chris Brogan, spoke at Third Tuesday Vancouver this week about the nature of social capital and building tribes. While I was expecting a bland presentation on the importance of building community within social networks, I...
We spend a lot of our time helping clients get social media marketing efforts and budgets approved by the decision makers—be it board members, CEOs or upper management. Social media is still new territory and many are hesitant to jump on the social media...
The beginning of the year is a great time to reflect on the tools we use and to experiment with new ones that will help make our jobs easier for the next 12 months. These are the online marketing tools that we recommend for 2010. Listening Tools At the heart of any...
If you’re like us, you subscribe to blogs with the full intention of reading every post but, as your email or RSS reader fills up, you never get around to reading all (if any) of them. If you’re looking to narrow down your reading list for 2010, these are...