The beginning of the year is a great time to reflect on the tools we use and to experiment with new ones that will help make our jobs easier for the next 12 months. These are the online marketing tools that we recommend for 2010. Listening Tools At the heart of any...
If you’re like us, you subscribe to blogs with the full intention of reading every post but, as your email or RSS reader fills up, you never get around to reading all (if any) of them. If you’re looking to narrow down your reading list for 2010, these are...
On December 30, my article “Use Clay to Shape the Future of Publishing” was posted on the BookNet Canada blog. The original is missing the proper links and some blockquotes so I’m going to post it again here. Use Clay to Shape the Future of...
On LSB030 Haig Armen of Lift Studios and I sat down to talk about the common challenges that publishers face, the future of the book and how to augment the reading experience. LSB030-1: Monique Trottier talks about Publishing 1/3 LSB030-1: Monique Trottier talks...
Urban Development Institute Pacific Region hosted a breakfast earlier this month for the real estate community. The panel of speakers discussed the impact of online media on the real estate industry. Below are my notes from that morning. David Allison, partner...
Reviewed from Uncorrected Proof Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect...
What better way to show the world that reading is sexy than through a pin-up calendar that raises funds to support dyslexia? The Reading Is Sexy Calendar, featuring some of Vancouver’s finest (and sexiest!) readers, is being launched this week. The calendar aims...
Thursday is American Thanksgiving, and we thought now was a good time to say thanks to Boxcar Marketing friends and clients who champion sustainability. It’s one thing to be innovative, and a whole other to be innovative and helping the planet. Dajoji Chef Coats...
What does it take to lead a global brand? This year’s International Business Conference (IBC) is focused on marketing and branding strategies that will help us answer this question. IBC is the longest running full day conference organized by the Sauder School of...