On December 30, my article “Use Clay to Shape the Future of Publishing” was posted on the BookNet Canada blog. The original is missing the proper links and some blockquotes so I’m going to post it again here. Use Clay to Shape the Future of...
On LSB030 Haig Armen of Lift Studios and I sat down to talk about the common challenges that publishers face, the future of the book and how to augment the reading experience. LSB030-1: Monique Trottier talks about Publishing 1/3 LSB030-1: Monique Trottier talks...
Urban Development Institute Pacific Region hosted a breakfast earlier this month for the real estate community. The panel of speakers discussed the impact of online media on the real estate industry. Below are my notes from that morning. David Allison, partner...
Reviewed from Uncorrected Proof Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect...
What better way to show the world that reading is sexy than through a pin-up calendar that raises funds to support dyslexia? The Reading Is Sexy Calendar, featuring some of Vancouver’s finest (and sexiest!) readers, is being launched this week. The calendar aims...
Thursday is American Thanksgiving, and we thought now was a good time to say thanks to Boxcar Marketing friends and clients who champion sustainability. It’s one thing to be innovative, and a whole other to be innovative and helping the planet. Dajoji Chef Coats...
What does it take to lead a global brand? This year’s International Business Conference (IBC) is focused on marketing and branding strategies that will help us answer this question. IBC is the longest running full day conference organized by the Sauder School of...
Reviewed from Uncorrected Proof Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is coming out this month and their book publisher, No Starch Press, understands geek entertainment and they sent Boxcar Marketing an...
5 Steps to Increasing Traffic to Your Website: An astonishing number of people are leaving money on the table because their websites are invisible in search results. They spend a lot of money building a site but don’t pay attention to ensuring...