Going digital isn’t easy. Here at Boxcar Marketing we’ve been struggling with the lack of information available on how publishers can go digital. If you’re a publisher who’s ready to implement a digital strategy and want more information on...
Everyone wants to rank #1 on Google, but how do you get your site to rank higher? MarketingExperiments held a web clinic: Live Optimization: Improve your SEO Clicks and Conversions, to explain how to better optimize your site for search. These are their tips. There...
Join Monique Trottier of Boxcar Marketing and other tech-savvy panelists for an informative workshop on web content management, put on by SFU Summer Publishing Workshops. The workshop runs August 4 - 6 at SFU Harbourcentre. The cost for all three days is $500. From...
Using Facebook as a business can be an interesting exercise in anger management. Facebook is a powerful tool, especially for individuals, but it can drive an intern batty as she tries to set up new pages or migrate Groups to Pages. (Yes, Crissy, the Boxcar Marketing...
Interested in speaking at this year’s EE Roadshow in Seattle? The ExpressionEngine Roadshow 2009 will be held in Seattle, WA, on October 2nd. The EE Roadshow brings ExpressionEngine users and developers together in real life to share what they know about this...
HubSpot recently held a webinar on how to use video for your online marketing campaigns. Here are some of their tips. Content There’s a content tradeoff. You can either make an informative video with lots of information for the viewer or an entertaining video...
Watch the IMC session on Writing for the Web Featuring Monique Trottier of Boxcar Marketing and Crawford Kilian, author of “Writing for the Web 3.0”; Elizabeth Southall, Powerhouse Copy; Jim DeLaHunt, Jim DeLaHunt & Associates; and Tom McNamara,...
Boxcar Marketing has been out and about on the speaking circuit lately and the following myths keep presenting themselves. Let’s dispel them, shall we? Myth #1: Social media is a marketing strategy. Social media is not a marketing function; it’s an overall...
Adpages, the Business in Vancouver magazine on advertising, marketing and communications, features “The Online Marketing Game: How the Internet Changed Advertising” by Sara Newham. The article is a 2-page spread featuring a glossy photo us (Monique...
In tough times, it is even tougher to secure your marketing budget because most companies see marketing as an expense rather than an investment. It is easy for managers to slash marketing budgets when they do not understand how marketing affects the health of their...