HubSpot recently held a webinar on how to use video for your online marketing campaigns. Here are some of their tips. Content There’s a content tradeoff. You can either make an informative video with lots of information for the viewer or an entertaining video...
Watch the IMC session on Writing for the Web Featuring Monique Trottier of Boxcar Marketing and Crawford Kilian, author of “Writing for the Web 3.0”; Elizabeth Southall, Powerhouse Copy; Jim DeLaHunt, Jim DeLaHunt & Associates; and Tom McNamara,...
Boxcar Marketing has been out and about on the speaking circuit lately and the following myths keep presenting themselves. Let’s dispel them, shall we? Myth #1: Social media is a marketing strategy. Social media is not a marketing function; it’s an overall...
Adpages, the Business in Vancouver magazine on advertising, marketing and communications, features “The Online Marketing Game: How the Internet Changed Advertising” by Sara Newham. The article is a 2-page spread featuring a glossy photo us (Monique...
In tough times, it is even tougher to secure your marketing budget because most companies see marketing as an expense rather than an investment. It is easy for managers to slash marketing budgets when they do not understand how marketing affects the health of their...
Monique Trottier and Jeremy Lim were guest for On the Coast yesterday with host Stephen Quinn. Listen to Monique on CBC (MP3). On the Coast was covering aspects of the recession this week and Jeremy and I were asked to speak about marketing practices during the...
Change Your World in 50 Minutes: Making Breakthroughs Happen Monday, March 16th at 03:30 PM PRESENTERS * Kathy Sierra - CreatingPassionateUsers DESCRIPTION Gain real-world ideas for markedly improved productivity from an industry expert and passionate speaker who...
Saturday, March 14th at 01:00 PM PRESENTERS * Christina Wodtke - Boxes and Arrows DESCRIPTION Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can...
Saturday, March 14th at 11:30 AM PRESENTERS * Jen Bekman - Jen Bekman Projects | 20x200 * Paddy Johnson - Art Fag City * Nion McEvoy - Chronicle Books * Dustin Hostetler - skinnyCorp * Gina Trapani - Lifehacker.com DESCRIPTION With...
Boxcar Marketing is in Austin for SXSW. 02:00 PM Everything You Know About Web Design Is Wrong * Dan Willis - Sapient DESCRIPTION Just as early filmmakers struggled to break free from the conventions of live theater, after 10+ years Web designers are still trapped in...