Commune Media has an article on their site that offers tips on how to write copy for the web. The article offers some step-by-step advice on writing copy for the web and links to other tips and a free e-book. Some good, sound advice.
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+ Free advice and other musings

EERoadshow: Susannah Gardner on Templates & Modules
by Monique Sherrett | Sep 26, 2008 | Events, Tech Support for Non-Techies
Susannah Gardner of Hop Studios is currently showing the attendees at EE Roadshow how to customize an ExpressionEngine template. I just learned a cool trick. Ok, not a trick really, I just learned something that should have been painfully obvious. As Susie was...
7 Sentence Online Marketing Plan
by Monique Sherrett | Sep 24, 2008 | Internet Marketing Strategy
UPDATED Jan 11, 2011: See How to Develop an Online Marketing Strategy Using the 7-Sentence Marketing Plan. Based on Guerrilla Consulting’s 7 Sentence Marketing Plan, I have been thinking about how the 7 Sentences can be modified for online marketing plans. Free...

Internet Marketing: How to Measure Success
by Monique Sherrett | Sep 24, 2008 | Internet Marketing Strategy, ROI Measurements
3 Steps to Measuring the Success of Online Marketing Campaigns Presented Sept. 18 as part of BookNet Canada and ABPBC’s Defining Success: Accountable Online Marketing for Book Publishing If you’re not measuring the results of your marketing efforts, then...
4 Myths About Internet Marketing
by Monique Sherrett | Sep 23, 2008 | Internet Marketing Strategy, Speaking, Work
September has been a month of conferences. First the Internet Marketing Conference, then Defining Success: Accountable Online Marketing for Book Publishing hosted by BookNet Canada and the Association of Book Publishers of BC, and this Friday ExpressionEngine...
Internet Marketing Conference Round-Up
by Monique Sherrett | Sep 23, 2008 | Events, Internet Marketing Strategy
Corey Rollins and I live blogged the Internet Marketing Conference (September 11 and 12) for TechVibes. Links to our posts are below: General Interest IMC: Keynote Address by Eric T. Peterson. Author Eric T. Peterson says that if it is worth doing, it is worth doing...
Internet Marketing Tools for SEO
by Monique Sherrett | Sep 22, 2008 | Search Marketing (SEO, Paid Search), Speaking, Underwire Newsletter, Work
Corey Rollins and I were live blogging the Internet Marketing Conference in Vancouver on Sept. 11 and 12 for TechVibes. There are a couple of posts that I want to highlight related to Search Optimization: Erin Colbert of HubSpot presented Website Grader. A tool that...

Vancouver Internet Marketing Conference
by Monique Sherrett | Sep 11, 2008 | Events
Boxcar Marketing is live-blogging the Internet Marketing Conference for TechVibes and Monique is presenting tomorrow on a panel “Writing for the Web”. Check the TechVibes Blog for posts from IMC.

Internet Marketing Conference Vancouver (IMC) September 11 & 12
by Monique Sherrett | Sep 8, 2008 | Events
Are you coming out to this year’s Vancouver Internet Marketing Conference (IMC)? Internet marketers, advertisers and business analysts from all ares of business will be in attendance at IMC this September 11-12 at the Coast Plaza Hotel. Sessions will cover the...
Email Newsletters: 6 Mistakes to Avoid
by Monique Sherrett | Sep 2, 2008 | Email Marketing
In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid. These...
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