Are you using these 5 online tools to expand your sales and marketing opportunities? 1. Email newsletters Like direct mail, this is one way of delivering a marketing message to a prospective customer. The greater your ability to tailor and personalize these messages,...
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+ Free advice and other musings
Track Your Videos with TubeMogul
by Monique Sherrett | Jun 17, 2008 | Tools & Technology for Non-Techies
YouTube Insight provides basic information on which of your videos is most viewed, demographic and geographic information. You can view Insight from your Account Settings. What it doesn’t provide is data on how many people are embedding your video and where they...
Presentation: BookExpo, Another Country: Creative Borders, Globalism and the Age of Collaboration
by Monique Sherrett | Jun 17, 2008 | Speaking, Work
On June 13, 2008, BookExpo Canada ran a conference called “Another Country: Creative Borders, Globalism and the Age of Collaboration”. This day-long conference was devoted to discussing ideas from other places, including using the internet as a place or a...
More Email Marketing Tips
by Monique Sherrett | Jun 2, 2008 |
By the time you’re done reading this post, you’ll know more about email marketing, sending mass emails, the CAN-SPAM Act and the rules and regulations of sending commercial email. Let me explain ... On my blog post Email Marketing Tips on Lab with Leo...
Social Media Marketing & Non-Profits
by Monique Sherrett | May 30, 2008 | Social Media Marketing
Marketing Nonprofit Causes on Chronicle of Philanthropy posted Tuesday, May 20, 2008: Question from Ken D. Grunke, Pillars: Hi Seth. Would you share your suggestions for how nonprofits should approach the social networking for the first time? I have heard you should...
Presentation: Association of Canadian Publishers
by Monique Sherrett | May 27, 2008 | Speaking, Work
This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing. The panelists were: David Caron, co-publishers of ECW Press Lynn Henry,...
Presentation: Centre for Chief Marketing Executives, Kelowna BC
by Monique Sherrett | May 26, 2008 | Social Media Marketing, Speaking, Work
I was in Kelowna, BC, May 22 and 23 for the Meeting of the Centre for Chief Marketing Executives. My fellow presenters included: Mitch Joel, President, Twist Image Bryan Segal, Vice-President, Sales, comScore Inc. Jeanne Houweling, Vice-President, Advertising...
Copy as Interface on the Web
by James Sherrett | May 8, 2008 |
One of the funny things about the web is that as rich media (images, flash, video and audio) has improved and grown in popularity, text has continued as the dominant media type. The web is a wordy place. Word tells you what matters. Words tell you where to go, what to...
Vancouver Startups Career Fair
by James Sherrett | May 6, 2008 | Events
Looking for a job with a growing high-tech company in Vancouver? Want to learn first-hand what it’s like to work at a tech startup? The good folks at Techvibes have joined up with more good folks at Launch Party Vancouver to host the Vancouver startups career...
3 Ways to Increase Web Traffic
by James Sherrett | Apr 30, 2008 |
Here are three easy ways to increase traffic to your site. 1) Generate fresh content Create interesting and relevant content and update your site regularly. Nothing beats being up-to-date for keeping people interested in your web site. 2) Newsletters Writing and...
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