My guest post is live on TechVibes: “Is Pottermania Dead?” July 10-13, 2008, I was invited to Portus 2008: A Harry Potter Symposium for academics, educators, students and fans. Dr. Henry Jenkins of MIT and I gave the two luncheon keynotes. From...
On April 3, 2006 I wrote a longish post about a crazy idea I had: buying futures of gasoline. The game of finding lower-priced gas is just a diversion from the pain of having to buy it in the first place. Maybe we kid ourselves that we make out ahead of the game....
We did a fun interview with Nicole Tomlinson for a story about Dancing Matt‘s internet video phenomena for the Vancouver Sun. Nicole did a really nice job of summarizing our chats and emails and the Dancing Matt phenomena. And just in case you’re not one...
This is a wordle of the Boxcar Markting blog. The words that describe the content here.
My bookkeeper pointed out the other day that the backup on her computer hasn’t been working for the past couple of months. Eek gads! What that means is that all the information she is entering for my bookkeeping purposes could disappear. By “her”...
Are you using these 5 online tools to expand your sales and marketing opportunities? 1. Email newsletters Like direct mail, this is one way of delivering a marketing message to a prospective customer. The greater your ability to tailor and personalize these messages,...
YouTube Insight provides basic information on which of your videos is most viewed, demographic and geographic information. You can view Insight from your Account Settings. What it doesn’t provide is data on how many people are embedding your video and where they...
On June 13, 2008, BookExpo Canada ran a conference called “Another Country: Creative Borders, Globalism and the Age of Collaboration”. This day-long conference was devoted to discussing ideas from other places, including using the internet as a place or a...
By the time you’re done reading this post, you’ll know more about email marketing, sending mass emails, the CAN-SPAM Act and the rules and regulations of sending commercial email. Let me explain ... On my blog post Email Marketing Tips on Lab with Leo...
Marketing Nonprofit Causes on Chronicle of Philanthropy posted Tuesday, May 20, 2008: Question from Ken D. Grunke, Pillars: Hi Seth. Would you share your suggestions for how nonprofits should approach the social networking for the first time? I have heard you should...