We did a fun interview with Nicole Tomlinson for a story about Dancing Matt‘s internet video phenomena for the Vancouver Sun. Nicole did a really nice job of summarizing our chats and emails and the Dancing Matt phenomena. And just in case you’re not one...
This is a wordle of the Boxcar Markting blog. The words that describe the content here.
My bookkeeper pointed out the other day that the backup on her computer hasn’t been working for the past couple of months. Eek gads! What that means is that all the information she is entering for my bookkeeping purposes could disappear. By “her”...
Are you using these 5 online tools to expand your sales and marketing opportunities? 1. Email newsletters Like direct mail, this is one way of delivering a marketing message to a prospective customer. The greater your ability to tailor and personalize these messages,...
YouTube Insight provides basic information on which of your videos is most viewed, demographic and geographic information. You can view Insight from your Account Settings. What it doesn’t provide is data on how many people are embedding your video and where they...
On June 13, 2008, BookExpo Canada ran a conference called “Another Country: Creative Borders, Globalism and the Age of Collaboration”. This day-long conference was devoted to discussing ideas from other places, including using the internet as a place or a...
By the time you’re done reading this post, you’ll know more about email marketing, sending mass emails, the CAN-SPAM Act and the rules and regulations of sending commercial email. Let me explain ... On my blog post Email Marketing Tips on Lab with Leo...
Marketing Nonprofit Causes on Chronicle of Philanthropy posted Tuesday, May 20, 2008: Question from Ken D. Grunke, Pillars: Hi Seth. Would you share your suggestions for how nonprofits should approach the social networking for the first time? I have heard you should...
This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing. The panelists were: David Caron, co-publishers of ECW Press Lynn Henry,...
I was in Kelowna, BC, May 22 and 23 for the Meeting of the Centre for Chief Marketing Executives. My fellow presenters included: Mitch Joel, President, Twist Image Bryan Segal, Vice-President, Sales, comScore Inc. Jeanne Houweling, Vice-President, Advertising...