This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
How to set up Google Analytics with EventbriteEnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session. Running virtual events through Eventbrite? It's a great social-distancing...
Google Analytics 4 (GA4) is new and totally different. It's a complete re-work of Universal Analytics (the "old" google analytics you are using today), but it's not a replacement (yet). Here's a look at the revamped version of my beloved Traffic report...
Have you noticed that analyzing Landing Page performance for your Email or Facebook ad campaigns is a bit tricky because these tools add click tracking parameters to the landing page URL? To see if this affects you, log into Google Analytics and go to Behavior >...
Remarketing is a way to marketing (again) to people who have already engaged with you in some way. Remarketing is often done through promotional email campaigns, loyalty campaigns or other sales and marketing activity. When marketers talk about "Retargeting" they...
Audience segmentation is when you divide your audience into groups based on various criteria such as demographics, geography, psychographics (values, motivations) or behaviour (purchase intent) so that you can better understand and approach each group with effective...
Identify more profitable website traffic and focus your marketing efforts using Segments in Google Analytics. Google Analytics provides a number of preset Segments that allow account owners to filter or compare traffic reports. Plus, you can build new segments to...
Most marketers are familiar with Google's Campaign URL Builder, which allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Email marketing tools like MailChimp also use UTM codes to tag the URLs of specific email...
If your business or brand has two Facebook Pages for the same thing, you should merge them so that there’s one official Page. This helps to avoid confusion among your fans, brings all of your fans together into one central place and makes it easier for you to...
Summer and fall usually come with a long list of festivals and events. What's the COVID-19 plan for live events, in particular literary festivals? Why I care about literary festivals: Writers festivals are a big venue for discoverability. Attendees at...