This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing. The panelists were: David Caron, co-publishers of ECW Press Lynn Henry,...
I was in Kelowna, BC, May 22 and 23 for the Meeting of the Centre for Chief Marketing Executives. My fellow presenters included: Mitch Joel, President, Twist Image Bryan Segal, Vice-President, Sales, comScore Inc. Jeanne Houweling, Vice-President, Advertising...
One of the funny things about the web is that as rich media (images, flash, video and audio) has improved and grown in popularity, text has continued as the dominant media type. The web is a wordy place. Word tells you what matters. Words tell you where to go, what to...
Looking for a job with a growing high-tech company in Vancouver? Want to learn first-hand what it’s like to work at a tech startup? The good folks at Techvibes have joined up with more good folks at Launch Party Vancouver to host the Vancouver startups career...
Here are three easy ways to increase traffic to your site. 1) Generate fresh content Create interesting and relevant content and update your site regularly. Nothing beats being up-to-date for keeping people interested in your web site. 2) Newsletters Writing and...
In our new Boxcar Marketing website it was important for James and me to implement as many best practices as possible. We wanted to start with a solid design based on usability. Here are 3 mistakes we often point out to clients and how we avoided them in our design....
ChangeEverything.ca, the online community developed by our good friends at Social Signal and built for Vancity, has been nominated for a Webby Award. Huge congratulations for Social Signal, Change Everything and Vancity! The competition in the social networking...
Late last week I received an email from Google AdWords at an email address that looked like reactivation@google.com. Except the email wasn’t from Google AdWords and the originating email address wasn’t really reactivation@google.com. It was a phishing...
Join me Thursday for the Vancouver League of Drupalers April meeting on Email Newsletters. I’m providing this month’s feature presentation: Email Newsletters: What the F**K? with Monique Trottier from Boxcar Marketing (formerly Work Industries). Learn how...
Spring is traditionally associated with change and renewal. A time to clean things up. A time for new seeds to be planted. Spring also happens to be an excellent time to announce the evolution in our business. As of April 2008, Work Industries will be Boxcar...