Happy Holidays from Work Industries. Are you making a list? Checking it twice? Here at Work Industries, I’ve surveyed my geek-enthusiast friends for the top 5 tech gifts on their lists. Here’s a shortlist of the top 5 geek gifts for 2007: Number 1. One...
Before you start ... get permission. Email newsletters should be permission based, meaning that ONLY people who subscribe to your newsletter receive it. They have given you permission to engage in this form of communication with them. Without permission, your...
Email marketing—what do you think of it? I have a negative attitude towards real spam (enlargements, pills, mortgages) and perceived spam (marketing messages I have not asked to receive). At the same time, I love the newsletters that I subscribe to. Although I...
We are back from Malta and it is full speed ahead. Thanks for your patience while we were away. If you need anything, give us a call.
James and I are on the road until Oct 21. We will be checking email periodically so if you need to contact us, your best bet is to email James. See you when we get back.
Welcome to the September Underwire Newsletter. Contest Winners: Beyond Buzz Congratulations to the winners of our contest draw for a copy of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly. Alphabetically, our 5 winners are (note: this is a...
This month one of our Underwire subscribers asked a great question about copyright and whether the rules for online publishing are different than those of print publishing. * What are the copyright laws in relation to the practice of posting other people’s full...
A Huge Thank You Many thanks to everyone who attended my sessions on Online Marketing last week in Toronto and Banff. Thank you also to Jack Illingworth at the Canadian Publishers Association and Katherine Shute at the Book Publishers Association of Alberta for...
Congratulations to CanGEA, the Canadian Geothermal Energy Association, who have just launched their new website. See the new site at www.geothermal.ca CanGEA—the Canadian Geothermal Energy Association—is a non-profit association promoting the development...
PRWeb.com is one of the best press release services I’ve found on the web. Why is it great? For a small donation, $100 USD, or a large donation, $$$, you can get your press release distributed online in a number of industry categories and on Google News and...