GrokDotCom is lobbying for website copywriters to stop being More-ons. “More-on” refers to hyperlinks that we write for our site, things like “Read more ...” or “Click here”. Grok’s Example: Which is more persuasive? A. Steve...
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+ Free advice and other musings
Need help learning a computer program? Take an online tutorial.
by Monique Sherrett | Aug 22, 2007 | Tech Support for Non-Techies, Underwire Newsletter
At Barcamp Vancover on Saturday, Tod Maffin of CBC led a discussion on favourite tech tools, widgets, gadgets and other geekery. All of the tips were great, but I want to point out one in particular. Lynda.com is $25 per month service that provides online training...
Beyond Buzz: Word-of-Mouth Marketing
by Monique Sherrett | Aug 22, 2007 | Monique's Pick, Underwire Newsletter
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly is about learning to create meaningful dialogue about organizations and products, instead of marketing blah blah blah. If you are the lone evangelist in your organization—the one who gets...
Marketing Tip: Respond to Email and Phone Calls
by Monique Sherrett | Aug 22, 2007 | Online Marketing Tips
If someone contacts your company via email or phone, respond. I know this sounds elementary, however, last week I was looking to hire a web design company and I was astounded at the number of companies who never returned my phone call or email. James and I were...
Barcamp Vancouver 2007 event details
by James Sherrett | Aug 16, 2007 | Events
Barcamp Vancouver 2007 is set to kick off tomorrow night, August 17, at 6 pm. The monster that is Barcamp Vancouver 2007 then runs for 24 geek-packed hours, wrapping up Saturday, August 18 at 5:30. If you registered many weeks ago, all the details for the good, good...
Work Industries heads to the lake
by James Sherrett | Jul 24, 2007 | News, Work
We’re taking some vacation time next week and heading to our family camp at Lake of the Woods, in northern Ontario, for a week. From July 28 to August 6 we’ll be pretty out of touch with any means of communication. In an emergency, the usual means of...
July: Underwire Newsletter
by Monique Sherrett | Jul 9, 2007 | Tools & Technology for Non-Techies, Underwire Newsletter
Tech 101: Books to Read Some people learn by doing, some learn by watching, some learn via tutorials, some via videos, some via books. For those of you who like a good book and like to learn, here are a couple of books that I recommend. Each gives a different...
Word for the Day: Brightcove
by Monique Sherrett | Jul 6, 2007 | Tools & Technology for Non-Techies, Underwire Newsletter
If you’re interested in posting videos online, you should know that YouTube is not the only game in town, and not even the best (depending on what your needs are). PC Magazine has an article on video sites that gives a good introduction to the benefits of the...
Tech 101: Books to Read
by Monique Sherrett | Jul 6, 2007 | Tools & Technology for Non-Techies, Underwire Newsletter
Some people learn by doing, some learn by watching, some learn via tutorials, some via videos, some via books. For those of you who like a good book and like to learn, here are a couple of books that I recommend. Each gives a different perspective on online markets,...
Rocky Mountain Motorcycle Holidays Launches New Site
by Monique Sherrett | Jul 3, 2007 | Client Work, News, Work
Work Industries is pleased to announce the launch of the new website for Rocky Mountain Motorcycle Holidays. Rocky Mountain Motorcycle Holidays is a Canadian company based in Whistler, BC. They offer luxury motorcycle tours through Western Canada and down to...
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