Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these...
Goals are used in Google Analytics to measure business objectives such as generating revenue (sales, donations, subscriptions, etc.), gaining new subscribers to an email list or members to a website, and tracking any type of measurable action such as contest entries...
The Data Output Is Only As Good As The Data Input (... or 3 tips for better Google Analytics reporting) As we look forward to the end of Q1 I want to share with you some tips for Google Analytics reporting that will help you benchmark your progress and plan for...
How to Track Traffic Across Multiple WebsitesDo you have a main site + a blog or an ecommerce site that uses a different URL from the main site? Cross-domain tracking is used to capture visitors that are bumping between your various websites. It's easy to set up, but...
I had the annoying experience of un-plugging in my earphones from my computer and losing audio from the internal speakers on my computer. In System Preferences the output and input were the internal speakers. So, there should have been audio coming from my computer,...
Interview with Italian publisher D Editore Find out how this innovative Italian publisher came across Canadian author Douglas Anthony Cooper and set a course to publish Cooper's works in Italian. Amnesia by Canadian Douglas Anthony Cooper was published in Italian by D...
Amnesia by Douglas Anthony Cooper has a fascinating, and unusual publication history in Italy. Find out how a Canadian debut novel with some success, 25 years later end up with a new and successful Italian translation and a commitment from the Italian publisher to...
Facebook Hacks for Audience ResearchWith over 2 billion active users globally, Facebook reigns supreme when it comes to social media use. Here's how to use Facebook Audience Insights for market research and targeted ad campaigns. How to Use Facebook Audience Insights...
#AmReading Nir Eyal's IndistractableNir Eyal is the author of Indistractable. This is a great book on how to control your attention. Nir Eyal is the author of Indistractable. This is a great book on how to control your attention. Here are my top takeaways:...
Canadians sit down this weekend to celebrate Thanksgiving, and I want to express my gratitude to the family I love, the clients I have, and the amazing people that I get to live, work, and play with on a daily basis. One of the things I'm grateful for is...