Dominique Raccah, awarding-winning Publisher and CEO of Sourcebooks, presented the 2019 Jim Douglas Lecturer on September 25, 2019 @ SFU Harbour Centre, Vancouver, BC. I had the good fortune of attending her talk and interviewing her the following day. This...
Personas are a common marketing and design tactic that help to focus your marketing campaign or project. They’re character sketches of individual audience members that define who the website, product or service is for in order to bring the user into the project...
10 Social Media Listening ToolsHootsuite has a great list of social media listening tools, many of them free. Need a way to monitor mentions of your brand, author, titles? For the most part the paid tools are expensive and only allow for 5 keyword queries per month on...
Mary Meeker’s 2019 Internet Trends report (and why it matters to publishers)Meeker’s annual slide deck always delivers, with tons of useful infographics and data. This year she offers no less than 333 slides. See highlights of 5 trends of note for publishers.mary...
What are regular expressions in Google Analytics? In Google Analytics, you can use regular expressions to create filters, goals, and funnel steps. Regular expressions (RegEx) is a way to check for patterns in a string. A string is a sentence, word, URL, etc. It's...
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...
Hard to believe but Boxcar Marketing launched in January 2007. We'll be celebrating 12 years of helping clients with website analytics, social media, digital marketing strategy, and tactical tips to make all that work! Every year brings about new conversations and...
4 Ways to Spruce Up Instagram for the Holidays#Instaholidays need these 4 insta improvements to your Instagram feed. Instagram continues to gain in popularity, making it a tool of choice for retailers planning their holiday campaigns. Here are 4 tips to help...
How to Create an Instagram Business AccountA brief guide on how to convert your instagram profile to an Instagram business profile. You are likely already using Instagram and, by default, you begin with a personal profile. But an Instagram buisness account allows you...
The 2018 Scotiabank Giller Prize shortlist will be announced on Monday, October 1st at 11 am EST. The shortlisted titles will get a bump in attention. That's a publisher's chance to answer: what is it, who is it for, and why is this book worth reading. As...