Switched to HTTPS? Don't Forget These Google Analytics UpdatesGoogle Chrome has forced many site owners to switch to HTTPS. Keep tracking traffic in Google Analytics with these changes. Google Chrome recently started displayng an unsecure site warning on all non-HTTPS...
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
Granting other users access to your Google Analytics is easy to do and offers administrators the ability to share traffic data with key contacts such as colleagues within the organization, outside consultants, and anyone else who needs to make strategic decisions...
11 Pro Email Marketing TipsNew to email marketing? Get 11 expert email marketing tips compiled by Campaign Monitor, one of my favourite tools for email newsletters. email marketing Source: 11 Pro Email Marketing Tips by Campaign Monitor Campaign Monitor is one of my...
Need to change the name of your Facebook page? Rebranding on Facebook is available under About. You'll need to be a Page Admin. Here are Facebook's help center instructions for how to change Facebook Page Name or Facebook username. Log into Facebook, 1) click About in...
My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list. Week 1: The business case for social and mobile marketing...
Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
5 Ways To Get More out of Social Media This SummerHere are 5 quick and easy ways to improve your social media marketing this summer. The longest day of the year has come and gone. And you have Fridays off in summer, right? Time is tight. Here are 5 quick and easy ways...
How Marketing Guru Jay Baer Creates ContentSage advice from marketing guru Jay Baer: "For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform." Marketers have tended...
Key Digital Trends 2017Ads and algorithms are driving people crazy. As people embrace messaging apps, chatbots will be next big thing. But when it comes to humans talking to computers, my bet is on Amazon's Alexa. social@Ogilvy has one of the best 2017 trends reports...