Here's why Salesforce should be anxious about the Microsoft+LinkedIn deal. Microsoft has a CRM that competes with Salesforce, but where Salesforce has about 20% market share, Microsoft Dynamics CRM has 7% Now, imagine the power of a CRM that taps into LinkedIn, and...
In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship...
To Snapchat or not to Snapchat. That is not a question.What teaching 250 undergrads has taught me about Snapchat. tldr: Snapchat is a powerful, cinematic tool for reaching 13+. It's a pain to use (if you're an old, like me) but there's a lot of love for this...
New year. New predictions for digital marketing. Will 2016 be a barrel of monkeys or all monkey business? Monkey See, Monkey Do Marketers are notorious for jumping on and off band wagons, and social media users love mountain-out-of-mole-hill stories. The trending...
Holiday campaigns are in full swing this week since there are only 30 sleeps left until Christmas. Here are 3 tips to optimize your promotions. 1. Provide incentives for people to subscribe to your newsletter. Lead generation is the next best thing to revenue...
Trick or treat! Quick and easy Halloween contest ideas for publishers in a pinch. Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and...
How to Track File Downloads using Google Tag Manager v2One Tag, One Trigger, One Variable: Learn how to track file downloads using Universal Analytics and GTM v2. Learn how to track file downloads using Google Tag Manager v2 and Universal Analytics. Both Google...
Fanfare. Don't Dream It, Be ItThe Rocky Horror Picture Show celebrated 40 on September 26 and its cult following created a ritualized script for audience participation. The experience was easy to measure. It was visible. Toilet paper was thrown. But in the digital...
To Boost, or Not To Boost: That Is the Great Facebook Question TL;DR Promote, don't Boost Facebook posts. Wait, what? What is the difference? Should you ever Boost? Ok, I guess, you have to read the full post. Facebook is dead. Long live Facebook. On any given day you...
#ThrowbackThursday: My MPub Application from 1998This week I found the perfect thing for #ThrowbackThursday, it's the digital component of the portfolio that I submitted for my Master of Publishing application in 1998. The fancy, online editing tools of today were not...