On March 29th I attended a community-sponsored, free event called Bridging Media, held at the Centre for Digital Media on the Great Northern Way Campus here in Vancouver. I was asked to lend my assistance to organizers Megan Cole and Erica Hargreave.
It was a fantastic event that was well attended by folks in the digital media industry and those in the broadcast and film industry. A convergence of minds.
Miss 604 live blogged the conference and her notes are here:
Session 101: Introduction to Bridging Media
Session 2: Building Buzz
Session 3: Monetization
Session 4: Meet Your Monsters (working together)
Robert Ouimet’s made audio recordings of the event:
panel 1 – Broadcast and Social Media 101: A Snapshot of Both Worlds
This session is intended to act as an overview of both communities to help create an understanding of each industries’ process. This panel will consist of Broadcasters, Producers and Digital Media Leaders.
panel 2 – Buzz Builders: Using Multi-platforms To Build A Buzz and An Audience Around Your Project
From film to television to the internet, defining your audience is an integral portion in the conceptualizing stage of a project. Are you using the accessible channels of communication to speak to your audience, draw a crowd and create buzz around your work? This panel will focus on, and show examples of, the use of various mediums and technologies to build a community and get your project to your audience.
panel 3 – Monetize, Monetize, Monetize!
Where’s the money? How do we get it? Changing the mentality of the traditional business model is the name of the game. Case study examples and conversation around how building an online presence and community strengthens producers’ abilities to monetize multi-media platforms and projects.
panel 4 – Meet Your Monsters: Solving Traditional Broadcast Webmares
The digital world is not all that scary – despite the monsters under your mainframe! This panel will focus on successful case studies in how the medium is being used effectively. The players will present new models for the future.
