In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid. These...
How I Got Wine from Campaign Monitor First let me tell you a story. It’s actually Seth Godin’s story from The Purple Cow, a book about what it takes to create and sell something remarkable. Seth and family driving in France, enchanted by picturesque cows...
Work Industries’ second appearance on Lab with Leo showed up online and we’re glad to share it now. In the 9-minute segment Monique shares with Leo her top tips for creating an effective email newsletter. And she knows what she’s talking about...
Did you see me on Lab with Leo on Tech TV? I was on Episode 132 talking about email marketing. The segment will be live online eventually and I’ll update this post. In the meantime, do you want 10 tips for improving your email marketing this year? Constant...
Before you start ... get permission. Email newsletters should be permission based, meaning that ONLY people who subscribe to your newsletter receive it. They have given you permission to engage in this form of communication with them. Without permission, your...
Email marketing—what do you think of it? I have a negative attitude towards real spam (enlargements, pills, mortgages) and perceived spam (marketing messages I have not asked to receive). At the same time, I love the newsletters that I subscribe to. Although I...