Getting started with Google Analytics 4 (GA4) is more complicated than most marketers would like, me included. Here is what I've learned about getting started with GA4 (so far). 1. Implement GA4 via GTM. GTM is definitely the way to go. If you are following GA4 setup...
Use URL Parameters when creating Facebook/Instagram ads so you can verify that traffic in the Campaigns report of Universal Analytics or the Traffic Acquisition report of GA4. First, what are URL parameters and why are they useful to include? URL parameters add...
Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. ​You can read the announcement...
Most Boxcar Marketing clients are book publishers who are using Shopify to run their ecommerce site. They already have Universal Analytics installed. They are using Google Tag Manager to track events in UA, and subsequently have easily created their new Google...
GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...
Have you ever run your Google Analytics > Behaviour > Site Content > All Pages report and been discouraged to find duplicate URLs? In particular some that are yourdomain.com/article and yourdomain.com/article/ B'ah that trailing slash means you have to export...
Below is a resource of report templates, how-to instructions and tools to help publishers better understand social media metrics and Google Analytics. My contact details are in the top corner if you need a one-on-one consultation or are interested in Boxcar Marketing...
This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
How to set up Google Analytics with EventbriteEnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session. Running virtual events through Eventbrite? It's a great social-distancing...
Google Analytics 4 (GA4) is new and totally different. It's a complete re-work of Universal Analytics (the "old" google analytics you are using today), but it's not a replacement (yet). Here's a look at the revamped version of my beloved Traffic report...