Identify more profitable website traffic and focus your marketing efforts using Segments in Google Analytics. Google Analytics provides a number of preset Segments that allow account owners to filter or compare traffic reports. Plus, you can build new segments to...
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+ Free advice and other musings
How to Track Facebook Ads & Instagram Ads in Google Analytics with URL Dynamic Parameters
by Monique Sherrett | Aug 21, 2020 | Google Analytics
Most marketers are familiar with Google's Campaign URL Builder, which allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Email marketing tools like MailChimp also use UTM codes to tag the URLs of specific email...
Marketing KPIs You Should Be Tracking
by Monique Sherrett | Jun 22, 2020 | Google Analytics, Underwire Newsletter
Marketing attribution for ecommerce is the great promise that many organizations are still trying to achieve. We have the data. We know there are different attribution models and that last-click attribution sucks. But why is it so hard to get a complete view of your...
Upskill Your Google Analytics
by Monique Sherrett | Jun 10, 2020 | Google Analytics, Underwire Newsletter
Test Your Google Analytics IQSchool is back in session! Can you pass this back-to-school test? Sharpen your skills. See if you know how to access these Google Analytics insights related to website performance. Time to upskill your Google Analytics knowledge? Test...
The Next Normal & Its Implications for eCommerce in Canada
by Monique Sherrett | May 27, 2020 | Google Analytics, Internet Marketing Strategy, Underwire Newsletter
The Next Normal for eCommerce in Canadaecommerce, ecommerce website, ecommerce business, ecommerce sales, ecommerce growth, improve ecommerce, ecommerce in canadaThe next normal for shopping involves more ecommerce. As BC's provincial health officer Dr....
Why Aren’t You Using Campaign Landing Pages?
by Monique Sherrett | May 26, 2020 | Google Analytics, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Tools & Technology for Non-Techies, Underwire Newsletter
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
Using Custom Reports in Google Analytics to Inform Marketing Decisions
by Monique Sherrett | Mar 21, 2020 | Google Analytics, ROI Measurements, Underwire Newsletter
Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these...
Setting Up Goal Tracking in Google Analytics
by Monique Sherrett | Mar 14, 2020 | Google Analytics, ROI Measurements
Goals are used in Google Analytics to measure business objectives such as generating revenue (sales, donations, subscriptions, etc.), gaining new subscribers to an email list or members to a website, and tracking any type of measurable action such as contest entries...
Get More Out of Your Google Analytics Reports
by Monique Sherrett | Feb 21, 2020 | Google Analytics, ROI Measurements, Underwire Newsletter
The Data Output Is Only As Good As The Data Input (... or 3 tips for better Google Analytics reporting) As we look forward to the end of Q1 I want to share with you some tips for Google Analytics reporting that will help you benchmark your progress and plan for...
Tracking Two Domains with the Same Google Analytics Code
by Monique Sherrett | Feb 19, 2020 | Google Analytics
How to Track Traffic Across Multiple WebsitesDo you have a main site + a blog or an ecommerce site that uses a different URL from the main site? Cross-domain tracking is used to capture visitors that are bumping between your various websites. It's easy to set up, but...
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