How to Track Traffic Across Multiple WebsitesDo you have a main site + a blog or an ecommerce site that uses a different URL from the main site? Cross-domain tracking is used to capture visitors that are bumping between your various websites. It's easy to set up, but...
What are regular expressions in Google Analytics? In Google Analytics, you can use regular expressions to create filters, goals, and funnel steps. Regular expressions (RegEx) is a way to check for patterns in a string. A string is a sentence, word, URL, etc. It's...
Switched to HTTPS? Don't Forget These Google Analytics UpdatesGoogle Chrome has forced many site owners to switch to HTTPS. Keep tracking traffic in Google Analytics with these changes. Google Chrome recently started displayng an unsecure site warning on all non-HTTPS...
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
Granting other users access to your Google Analytics is easy to do and offers administrators the ability to share traffic data with key contacts such as colleagues within the organization, outside consultants, and anyone else who needs to make strategic decisions...
Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
How to Track File Downloads using Google Tag Manager v2One Tag, One Trigger, One Variable: Learn how to track file downloads using Universal Analytics and GTM v2. Learn how to track file downloads using Google Tag Manager v2 and Universal Analytics. Both Google...
Fanfare. Don't Dream It, Be ItThe Rocky Horror Picture Show celebrated 40 on September 26 and its cult following created a ritualized script for audience participation. The experience was easy to measure. It was visible. Toilet paper was thrown. But in the digital...
Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing. Additional resources: Blog post: Upgrade from Google Analytics...
Instructions for website developers, programmers or IT for upgrading from Google Analytics to Universal Analytics. Dear <insert name>, We at <publisher name> would like to upgrade to Universal Analytics, which offers an improved way to track website...