The right data at the right time can help you make the right decisions. See what Vancouver Opera, the second largest opera company in Canada, has to say about the valuable business insights provided by our Custom Reports. Director of Marketing Doug Tuck: "Boxcar...
Quick review of the features in the new Google Universal Analytics Things are changing! Google recently introduced Universal Analytics. Universal Analytics is a new code snippet that provides access in Analytics to a set of features that was previously only available...
Above are the slides for my recent webinar for eBOUND Canada members on Google Analytics for Publishers. In the presentation, I reference a number of resources that are availabe on the Boxcar Marketing blog so I thought it would be helpful to compile them here. ...
Publishers of all sizes are working to the best of their abilities with limited resources. So, when it comes to Google Analytics, why waste time looking at data and reports that don’t provide actionable next steps? Instead focus on a few metrics that make sense...
Google Analytics’ Event Tracking is a great tool for monitoring activities on your site that aren’t related to a specific URL destination. Whereas Google Analytics typically tracks activities on your site related to page loads, Event Tracking tracks...
Google Analytics Setup Checklist for Agencies, Web Designers and Programmers Google Analytics is one of those tools that you want to set up correctly from the beginning so that you can avoid headaches later. 1. Choose Your Preferred Domain (www or non-www) To a search...
It’s easy to schedule email reports in the new version of Google Analytics. You can set up email reports to be sent to your own inbox, to colleagues within your organization or anyone else who needs to be kept updated on a regular basis on your website’s...
Update Oct 2018: The third-generation editing platform for Constant Contact does NOT offer an option to track email clicks through Google Analytics. If you are interested in switching, we highly recommend MailChimp or Campaign Monitor. Why is integrating...
Happy New Year! We’ve spent the first week of 2012 here at Boxcar Marketing struggling with Google products—in particular, how to link an AdWords account to a Google Analytics account. Below are the steps that worked for us to link our two accounts....
If you’ve read our post on how to filter out your internal traffic in Google Analytics, you know that it’s important to filter out your internal traffic (employees, subcontractors) in order to avoiding skewing your data.If you’ve read our post on how to filter...