Analytics data can be overwhelming. One way to get the most out of your data is to use analytics to monitor how your site is performing and what to optimize. Here are 3 Google Analytics tools you can use to discover how to improve your site. (And if you don’t...
Last week we looked at website usability and the three golden keys to creating better online user experiences. Google Analytics can be a useful tool when reviewing your site’s usability and there are a number of ‘red flags’ to watch out for. These...
Back in April we talked about How to Understand a Google Analytics Report and since then we’ve been providing a lot of Google Analytics tips. Since it’s handy to have all of our tips in one place, here is a roundup of our Google Analytics guidelines and...
Dec 15, 2011 Update: Here’s how to filter out internal traffic in the new Google Analytics. Nothing skews your website analytics more than including your internal traffic. Employees’ behaviours on the site are different than visitors’ behaviours...
Google Analytics’ Annotations feature is a really useful tool that doesn’t get used as much as it should. It’s an easy feature to apply and it’s great for measuring the success of your marketing campaigns because it creates an activity timeline...
April 26, 2012 Update: Here’s how to give someone access to your Google Analytics in the new Google Analytics. Google Analytics gives you the ability to add users to your account and to grant them different levels of access. This is useful for when you want to...
May 15, 2012 Update: Here’s how to get Analytics reports sent to your inbox in the new Google Analytics. Setting up your Google Analytics account to deliver your reports to your Inbox is a handy way to remember to monitor your web stats. Go to your Dashboard...
Earlier this month we looked at how to make sense of a Google Analytics report. Now we’re going to take a step further and explore Analytics’ Advanced Segments tool. This tool allows you to segment your website users into separate, defined channels to see...
If you are new to Google Analytics, then understanding the monthly Google Analytics Report can be a challenge. Here’s a breakdown of a standard monthly report and what the numbers mean. The Dashboard The Dashboard gives you a quick summary of the entire report....
Recently I discovered a great article from the de facto usability guru, Jakob Neilsen, entitled Traffic Log Patterns. The article consists of two parts, the first being traffic distribution on a website, the second being traffic distribution as related to search...