Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
Work from home without wrecking your back5 tips to prevent back pain while working from home. I love my home office but it's taken me years to figure out a few key details. Let me save your back, literally. 1. Move often. The perfect ergonomic setup for...
#AmReading Nir Eyal's IndistractableNir Eyal is the author of Indistractable. This is a great book on how to control your attention. Nir Eyal is the author of Indistractable. This is a great book on how to control your attention. Here are my top takeaways:...
Mary Meeker’s 2019 Internet Trends report (and why it matters to publishers)Meeker’s annual slide deck always delivers, with tons of useful infographics and data. This year she offers no less than 333 slides. See highlights of 5 trends of note for publishers.mary...
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...
Here's why Salesforce should be anxious about the Microsoft+LinkedIn deal. Microsoft has a CRM that competes with Salesforce, but where Salesforce has about 20% market share, Microsoft Dynamics CRM has 7% Now, imagine the power of a CRM that taps into LinkedIn, and...
In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship...
New year. New predictions for digital marketing. Will 2016 be a barrel of monkeys or all monkey business? Monkey See, Monkey Do Marketers are notorious for jumping on and off band wagons, and social media users love mountain-out-of-mole-hill stories. The trending...
Trick or treat! Quick and easy Halloween contest ideas for publishers in a pinch. Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and...
#ThrowbackThursday: My MPub Application from 1998This week I found the perfect thing for #ThrowbackThursday, it's the digital component of the portfolio that I submitted for my Master of Publishing application in 1998. The fancy, online editing tools of today were not...