Trick or treat! Quick and easy Halloween contest ideas for publishers in a pinch. Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and...
#ThrowbackThursday: My MPub Application from 1998This week I found the perfect thing for #ThrowbackThursday, it's the digital component of the portfolio that I submitted for my Master of Publishing application in 1998. The fancy, online editing tools of today were not...
Fireworks Factory is the marketing retreat of the year for Canada's most innovative digital marketers. I spent 3 days on Pender Island with this year's cohort of senior marketers, decision makers, strategists, experts and consultants. Each contributed...
It's not just the Easter Bunny who hides Easter eggs. Programmers and designers are in on the game. Below are some of my favourite hidden gems around the web. 1. The Muppets: Pöpcørn Make sure the captions are enabled. There's an aside...
In January 2012, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second...
I’ve found that my best presentation skills actually come from my experience acting and as a ballerina. Yes, that was in high school and university, but that practice in front of an audience has been invaluable to me. Plus I see these core presentation skills in...
Despite the persistent reports of book publishing as a failing (or flailing) industry, publishers’ best-kept secret is that there is no nail in the coffin. I know you don’t believe me. But maybe the people publishing those inspirational business books you...
Clay Shirky stopped by the TED offices to chat about “Why SOPA is a bad idea.” 100% totally worth watching. Shirky offers a great explanation, with metaphors that help SOPA and PIPA make sense, and a quick history of how we got into this copyright...
UPDATE: Great success! SOPA and PIPA were dropped by Congress (for now). See the numbers ... http://www.sopastrike.com/numbers SOPA and PIPA Blackouts are planned across the web tomorrow in protest of the two acts before the US House of Representatives and the US...
In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on...