This month, the CBC Book Club is exploring the future of reading. Here’s an interesting interview with Benjamin Rivers - an independent game developer, comic artist and web designer - that looks at the interactive and cross-media opportunities that are now...
This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?
The iPad launched in Canada two weeks ago now and we’re waiting to see what impact it will have on book sales and the publishing industry as a whole. While it’s still too early to get concrete data (in Canada few books have even been licensed to the...
Leadership doesn’t always come from the top. You can show leadership no matter what chair you sit in for the organization. Below are some tips. If you’re the lone evangelist in your organization, the person who wants to experiment with social media, or...
How do digital sales affect how books are published and promoted? My day job here at Boxcar Marketing is about helping companies understand what they can do on the web to promote themselves, to build their customer base and to interact with their customers...
Clay Shirky fascinates me because he thinks about the world within the context of thinking that has gone before him. In his recent post, The Collapse of Complex Business Models he references Joseph Tainter’s 1988 book called The Collapse of Complex Societies....
On December 30, my article “Use Clay to Shape the Future of Publishing” was posted on the BookNet Canada blog. The original is missing the proper links and some blockquotes so I’m going to post it again here. Use Clay to Shape the Future of...
According to MarketingCharts.com, Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot. Digital is always the bright spot! It is not just agencies that are slashing budgets. Companies large and small are looking for ways to scale back costs and increase...
I am a digital tour guide in a land of digital tourists. Digital native and digital immigrant are two labels we continue to assign to people based on generation. Their meanings rely on a division according to age in which one is a person who has grown up with digital...