I am a digital tour guide in a land of digital tourists. Digital native and digital immigrant are two labels we continue to assign to people based on generation. Their meanings rely on a division according to age in which one is a person who has grown up with digital...
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+ Free advice and other musings
Define: Digital Native
by Monique Sherrett | Nov 6, 2008 | Harebrained Ideas
What is a digital native? “A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel Anyone who has grown up with digital technology, rather than adopting it later: digital cameras,...
Buying gasoline futures business launches
by James Sherrett | Jul 15, 2008 | Harebrained Ideas, Internet Marketing Strategy
On April 3, 2006 I wrote a longish post about a crazy idea I had: buying futures of gasoline. The game of finding lower-priced gas is just a diversion from the pain of having to buy it in the first place. Maybe we kid ourselves that we make out ahead of the game....
The Death of TV in 3 parts
by James Sherrett | Feb 14, 2007 | Harebrained Ideas
One of the ongoing conversations I often have with clients, friends and colleagues surrounds the current volatile media climate. We’re swimming in more and more mediated information, communications and creative work than ever before, yet the overall landscape is...
A load of marketing
by James Sherrett | Dec 5, 2006 | Harebrained Ideas
Just in case you thought that the ideas behind the shifting control of marketing were intangible, conceptual or abstract, please consider the Weighty Marketing Matters ‘06 post from the Church of the Customer blog. Between November 20 and December 22 Ben...
Experimenting with the hCard Microformat
by James Sherrett | Nov 29, 2006 | Harebrained Ideas, Web Content
Over the past few months I’ve been paying a bit of attention to the growing momentum behind microformats on the web. What are Microformats? Designed for humans first and machines second, Microformats are a set of simple, open data formats built upon existing and...
YouMail makes voicemail speak in multitudes
by James Sherrett | Nov 15, 2006 | Harebrained Ideas
Remember my Harebrained Idea for the ‘I’m busy’ Voice Mail? Well today I read on the Under the Radar blog that a company called YouMail has developed a product that does kinda what I was looking for, and more. YouMail is the new voice mail for cell...
Zee Germans of Web 2.0: Gemeinschaft and Gesellschaft
by James Sherrett | Oct 31, 2006 | Harebrained Ideas
On and off for the last few weeks I’ve been thinking about two big German words that I used to know for a short time in university, forgot, then recently rediscovered: Gemeinschaft and Gesellschaft. Longer definitions than this are advised if you want to be able...
Why I don’t subscribe to the Saturday Globe and Mail
by James Sherrett | Oct 7, 2006 | Harebrained Ideas
Every now and then I get asked to subscribe to the Globe and Mail. And I’m interested in subscribing, but, well, it’s like this. I like the Globe and Mail. I read it almost every Saturday. I walk down to the corner store or make a trip to shop somewhere to...
How I learned that marketing is a practice of faith not reason
by James Sherrett | Sep 28, 2006 | Harebrained Ideas, Speaking, Work
Tuesday night I presented at the first ever CaseCamp Vancouver. So what is CaseCamp? Think of Bar Camp and shorten it and make it about marketing that uses technology, not just about technology. That’s Case Camp. Presentations are 10-minute, rapid-fire case...
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