According to MarketingCharts.com, Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot. Digital is always the bright spot! It is not just agencies that are slashing budgets. Companies large and small are looking for ways to scale back costs and increase...
I am a digital tour guide in a land of digital tourists. Digital native and digital immigrant are two labels we continue to assign to people based on generation. Their meanings rely on a division according to age in which one is a person who has grown up with digital...
What is a digital native? “A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel Anyone who has grown up with digital technology, rather than adopting it later: digital cameras,...
On April 3, 2006 I wrote a longish post about a crazy idea I had: buying futures of gasoline. The game of finding lower-priced gas is just a diversion from the pain of having to buy it in the first place. Maybe we kid ourselves that we make out ahead of the game....
One of the ongoing conversations I often have with clients, friends and colleagues surrounds the current volatile media climate. We’re swimming in more and more mediated information, communications and creative work than ever before, yet the overall landscape is...
Just in case you thought that the ideas behind the shifting control of marketing were intangible, conceptual or abstract, please consider the Weighty Marketing Matters ‘06 post from the Church of the Customer blog. Between November 20 and December 22 Ben...
Over the past few months I’ve been paying a bit of attention to the growing momentum behind microformats on the web. What are Microformats? Designed for humans first and machines second, Microformats are a set of simple, open data formats built upon existing and...
Remember my Harebrained Idea for the ‘I’m busy’ Voice Mail? Well today I read on the Under the Radar blog that a company called YouMail has developed a product that does kinda what I was looking for, and more. YouMail is the new voice mail for cell...
On and off for the last few weeks I’ve been thinking about two big German words that I used to know for a short time in university, forgot, then recently rediscovered: Gemeinschaft and Gesellschaft. Longer definitions than this are advised if you want to be able...
Every now and then I get asked to subscribe to the Globe and Mail. And I’m interested in subscribing, but, well, it’s like this. I like the Globe and Mail. I read it almost every Saturday. I walk down to the corner store or make a trip to shop somewhere to...