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Buying gasoline has always struck me as a great example of irrational behaviour masquerading as bargain hunting. People drive around until they have nothing but fumes left in search of cheap gasoline. People put $5 in and wait for the price to drop. When prices are...

Andrew Goodman of Traffick writes in a post called Do you lie for a living?: I’m just flipping through Joseph Jaffe’s excellent Life After the 30-Second Spot (the PDF version—I hate to wait). When he still worked at an ad agency, Jaffe’s...