Blog

This past week I’ve come across some very good thinking and writing on the current state of the advertising business. It’s heartening to see, since so much of the current practice of advertising is simple tricks and tactics, hamfistedly imported from...

Buying gasoline has always struck me as a great example of irrational behaviour masquerading as bargain hunting. People drive around until they have nothing but fumes left in search of cheap gasoline. People put $5 in and wait for the price to drop. When prices are...

Andrew Goodman of Traffick writes in a post called Do you lie for a living?: I’m just flipping through Joseph Jaffe’s excellent Life After the 30-Second Spot (the PDF version—I hate to wait). When he still worked at an ad agency, Jaffe’s...