The Next Normal for eCommerce in Canadaecommerce, ecommerce website, ecommerce business, ecommerce sales, ecommerce growth, improve ecommerce, ecommerce in canadaThe next normal for shopping involves more ecommerce. As BC's provincial health officer Dr....
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
Interview with Italian publisher D Editore Find out how this innovative Italian publisher came across Canadian author Douglas Anthony Cooper and set a course to publish Cooper's works in Italian. Amnesia by Canadian Douglas Anthony Cooper was published in Italian by D...
Amnesia by Douglas Anthony Cooper has a fascinating, and unusual publication history in Italy. Find out how a Canadian debut novel with some success, 25 years later end up with a new and successful Italian translation and a commitment from the Italian publisher to...
Personas are a common marketing and design tactic that help to focus your marketing campaign or project. They’re character sketches of individual audience members that define who the website, product or service is for in order to bring the user into the project...
Mary Meeker’s 2019 Internet Trends report (and why it matters to publishers)Meeker’s annual slide deck always delivers, with tons of useful infographics and data. This year she offers no less than 333 slides. See highlights of 5 trends of note for publishers.mary...
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list. Week 1: The business case for social and mobile marketing...
Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
Key Digital Trends 2017Ads and algorithms are driving people crazy. As people embrace messaging apps, chatbots will be next big thing. But when it comes to humans talking to computers, my bet is on Amazon's Alexa. social@Ogilvy has one of the best 2017 trends reports...