Canada's Anti-Spam LegislationHow CASL affect businesses, organizations and individuals who are sending commercial electronic messages. This includes text messages, instant messaging, email and social media. Canada's new Anti-Spam Law, or CASL (pronounced...
Friday I spoke at "The Digital Nonprofit," the 4th annual NetSquared conference. It was a chance for mid-level marketers, fundraisers, event planners and administrators to bring their executive, senior staff or board members to talk about creating an impact with...
Marketers don't need better stats, they need better questions. I had a client once who tentatively asked if I could remain on the conference call after the others had left because she had a few questions. The first was about why the line on a recent reporting grid...
Twice a year I like to do a little business review in order to see if I'm on track to reach my business goals. A few people have asked me what I include in that document so below is the Business Review template I created. Need the short answer? Here's my...
The Queen's Christmas Day message to the Commonwealth was to take time for quiet moments of reflection. Well, not a problem. My traditional business reviews are at the end of June and the end of December so here's my look back at lessons learned in 2013. This...
Simple 5-Step Marketing Audit You Can Do YourselfConducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the...
We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program. How is business this year? I love using Google Analytics custom reports to help answer this question. Avinash...
I spoke at the BC Library Conference on Friday about marketing. F14 Readers’ Advisory Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading Organized by the BCLA Readers’ Advisory Interest Group, this panel of experts from...
ePath Consulting has published the results of the 2013 Canadian eBusiness / eCommerce Management Study. A bit of background: In 2012 ePath was tasked by University of Toronto's School of Continuing Studies to develop a certificate program in eCommerce /...
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...