Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of how news is created, how products get into stores, how services are...
A strong content strategy never goes out of style. When you create great content you position yourself as an expert, increase your readership because people will want to read your content and share it with their friends and you have a piece of content that you can...
Mobile-targeted ads are becoming increasingly important for advertisers, as people spend more and more time on their smartphones. This infographic from MBAOnline.com gives numbers and information related to Facebook mobile ads, including how long people spend on...
Online marketing for authors is much like online marketing for any business or brand. Social networking tools such as Twitter and Facebook are effective for connecting and engaging with your community, while traditional methods, such as word of mouth (in particular...
The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not...
It’s May. Is your business blooming? Back in December, the Underwire Newsletter posed 3 questions related to business planning for 2011. Now it is time to see how things are going. Did you work out how to answer yes to the 3 big questions? Would you say your...
An online marketing strategy should be at the core of your online marketing and social media marketing activities. Guerrilla Consulting’s 7 Sentence Marketing Plan is an easy and effective method that focuses your strategy. A 7-Sentence Marketing Plan answers...
I was at Northern Voice two weekends ago and I went to a great session with the CBC’s Lisa Johnson and the Vancouver Sun’s Kirk LaPointe, on how journalists use social media. At the session, LaPointe argued that there is no news problem or audience problem...
In tough times, it is even tougher to secure your marketing budget because most companies see marketing as an expense rather than an investment. It is easy for managers to slash marketing budgets when they do not understand how marketing affects the health of their...
Stop Perfuming the Pig: Why “real” marketing is done before the product is created “No amount of perfume can overcome the stench of a technology product that people don’t need,” by Steve Johnson. Peter Drucker makes it clear that...