The fast-approaching holidays and New Year offer a great opportunity for reflection. Below are 5 blog posts from Underwire over the past year. They are the blog posts that are most popular on the site and undoubtedly a good reminder of online marketing tips for the...
WOM (word of mouth), people-powered, social media ... these are all words we use to talk about internet marketing strategies for talking to our customers. The word of the day is now Conversation Marketing. Conversation Marketing builds on the idea that we, as...
UPDATED Jan 11, 2011: See How to Develop an Online Marketing Strategy Using the 7-Sentence Marketing Plan. Based on Guerrilla Consulting’s 7 Sentence Marketing Plan, I have been thinking about how the 7 Sentences can be modified for online marketing plans. Free...
3 Steps to Measuring the Success of Online Marketing Campaigns Presented Sept. 18 as part of BookNet Canada and ABPBC’s Defining Success: Accountable Online Marketing for Book Publishing If you’re not measuring the results of your marketing efforts, then...
September has been a month of conferences. First the Internet Marketing Conference, then Defining Success: Accountable Online Marketing for Book Publishing hosted by BookNet Canada and the Association of Book Publishers of BC, and this Friday ExpressionEngine...
Corey Rollins and I live blogged the Internet Marketing Conference (September 11 and 12) for TechVibes. Links to our posts are below: General Interest IMC: Keynote Address by Eric T. Peterson. Author Eric T. Peterson says that if it is worth doing, it is worth doing...
Congratulations to our friends at Techvibes who launched the new design of their website today! The new design is more user friendly and the content is easier to pick out from the featured members and advertising. I like the new look. As mentioned in their email...
On April 3, 2006 I wrote a longish post about a crazy idea I had: buying futures of gasoline. The game of finding lower-priced gas is just a diversion from the pain of having to buy it in the first place. Maybe we kid ourselves that we make out ahead of the game....
Are you using these 5 online tools to expand your sales and marketing opportunities? 1. Email newsletters Like direct mail, this is one way of delivering a marketing message to a prospective customer. The greater your ability to tailor and personalize these messages,...
In our new Boxcar Marketing website it was important for James and me to implement as many best practices as possible. We wanted to start with a solid design based on usability. Here are 3 mistakes we often point out to clients and how we avoided them in our design....