Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
What can you do today that you could not do a year ago? My 2022 business resolution was to learn GA4. It's lucky that was my goal because last March Google announced they were sunsetting Universal Analytics. So the July 1 countdown begins. Here's my GA4 Implementation...
#AmReading Nir Eyal's IndistractableNir Eyal is the author of Indistractable. This is a great book on how to control your attention. Nir Eyal is the author of Indistractable. This is a great book on how to control your attention. Here are my top takeaways:...
Canadians sit down this weekend to celebrate Thanksgiving, and I want to express my gratitude to the family I love, the clients I have, and the amazing people that I get to live, work, and play with on a daily basis. One of the things I'm grateful for is...
10 Social Media Listening ToolsHootsuite has a great list of social media listening tools, many of them free. Need a way to monitor mentions of your brand, author, titles? For the most part the paid tools are expensive and only allow for 5 keyword queries per month on...
Mary Meeker’s 2019 Internet Trends report (and why it matters to publishers)Meeker’s annual slide deck always delivers, with tons of useful infographics and data. This year she offers no less than 333 slides. See highlights of 5 trends of note for publishers.mary...
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...
Hard to believe but Boxcar Marketing launched in January 2007. We'll be celebrating 12 years of helping clients with website analytics, social media, digital marketing strategy, and tactical tips to make all that work! Every year brings about new conversations and...
The 2018 Scotiabank Giller Prize shortlist will be announced on Monday, October 1st at 11 am EST. The shortlisted titles will get a bump in attention. That's a publisher's chance to answer: what is it, who is it for, and why is this book worth reading. As...
How Marketing Guru Jay Baer Creates ContentSage advice from marketing guru Jay Baer: "For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform." Marketers have tended...