Pokemon Go. Explain.Pokémon Go—the augmented reality game—is the latest phenomenon driving marketers crazy. Find out the difference between AR and VR, why Pokémon Go is the hottest app in the world, and how to market through the craze. Pokémon Go is the latest...
Here's why Salesforce should be anxious about the Microsoft+LinkedIn deal. Microsoft has a CRM that competes with Salesforce, but where Salesforce has about 20% market share, Microsoft Dynamics CRM has 7% Now, imagine the power of a CRM that taps into LinkedIn, and...
Photo by Auntie P Whether you’re new to an industry or simply new to online marketing, it’s often difficult to find your target audience online. Understanding who your audience is and what they talk about is a key component in developing an effective...
Photo by Kevin Dooley CC BY2.0 Now that you’ve built your profile and company page on LinkedIn, you’re ready to start using LinkedIn for business. Unlike social networks like Twitter and Facebook, LinkedIn is a social platform built specifically for...
Creating your own LinkedIn Group increases your profile and gives you control over the group’s content and reach. The goal with a group is to engage your audience and leverage your company’s thought leadership. From our experience, it’s best to have...
Revised April 26th with reader suggestions. If you’ve signed into Facebook in the last couple of days, you’ve probably seen this message It seems innocent enough, but as this librarian found out, it’s more complicated (and, in our opinion, invasive)...
Julien Smith, co-author of Trust Agents with Chris Brogan, spoke at Third Tuesday Vancouver this week about the nature of social capital and building tribes. While I was expecting a bland presentation on the importance of building community within social networks, I...
Building successful online communities isn’t easy. To help us out, Powered recently held a webinar on the Pitfalls and Best Practices for Building Online Communities. Below is what they had to say. Just because you built it, doesn’t mean they’ll...
My guest post is live on TechVibes: “Is Pottermania Dead?” July 10-13, 2008, I was invited to Portus 2008: A Harry Potter Symposium for academics, educators, students and fans. Dr. Henry Jenkins of MIT and I gave the two luncheon keynotes. From...
ChangeEverything.ca, the online community developed by our good friends at Social Signal and built for Vancity, has been nominated for a Webby Award. Huge congratulations for Social Signal, Change Everything and Vancity! The competition in the social networking...