July-August have been exciting times for changes in technology. Consider the following when planning your fall campaigns. Twitter Became X Do we still tweet? Or do we x and re-x now? This platform continues to be strong for driving website traffic and conversions....
Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
What can you do today that you could not do a year ago? My 2022 business resolution was to learn GA4. It's lucky that was my goal because last March Google announced they were sunsetting Universal Analytics. So the July 1 countdown begins. Here's my GA4 Implementation...
How to set up Google Analytics with EventbriteEnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session. Running virtual events through Eventbrite? It's a great social-distancing...
Remarketing is a way to marketing (again) to people who have already engaged with you in some way. Remarketing is often done through promotional email campaigns, loyalty campaigns or other sales and marketing activity. When marketers talk about "Retargeting" they...
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
Amnesia by Douglas Anthony Cooper has a fascinating, and unusual publication history in Italy. Find out how a Canadian debut novel with some success, 25 years later end up with a new and successful Italian translation and a commitment from the Italian publisher to...
Facebook Hacks for Audience ResearchWith over 2 billion active users globally, Facebook reigns supreme when it comes to social media use. Here's how to use Facebook Audience Insights for market research and targeted ad campaigns. How to Use Facebook Audience Insights...
10 Social Media Listening ToolsHootsuite has a great list of social media listening tools, many of them free. Need a way to monitor mentions of your brand, author, titles? For the most part the paid tools are expensive and only allow for 5 keyword queries per month on...
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...