Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
5 Ways To Get More out of Social Media This SummerHere are 5 quick and easy ways to improve your social media marketing this summer. The longest day of the year has come and gone. And you have Fridays off in summer, right? Time is tight. Here are 5 quick and easy ways...
To Snapchat or not to Snapchat. That is not a question.What teaching 250 undergrads has taught me about Snapchat. tldr: Snapchat is a powerful, cinematic tool for reaching 13+. It's a pain to use (if you're an old, like me) but there's a lot of love for this...
New year. New predictions for digital marketing. Will 2016 be a barrel of monkeys or all monkey business? Monkey See, Monkey Do Marketers are notorious for jumping on and off band wagons, and social media users love mountain-out-of-mole-hill stories. The trending...
Holiday campaigns are in full swing this week since there are only 30 sleeps left until Christmas. Here are 3 tips to optimize your promotions. 1. Provide incentives for people to subscribe to your newsletter. Lead generation is the next best thing to revenue...
Trick or treat! Quick and easy Halloween contest ideas for publishers in a pinch. Halloween is fast approaching. If you've left your costume to the last minute then you've likely left your Halloween promotions to the last minute too. Here are some quick and...
To Boost, or Not To Boost: That Is the Great Facebook Question TL;DR Promote, don't Boost Facebook posts. Wait, what? What is the difference? Should you ever Boost? Ok, I guess, you have to read the full post. Facebook is dead. Long live Facebook. On any given day you...
Why Use the URL Builder?Google's URL Builder helps you add attribution parameters to URLs used in campaigns. You can generate campaign links using the URL Builder form at the bottom of this Google support page and then in Google Analytics > Acquisitions > Campaigns...
The purpose of running a contest is to reward existing fans for loyalty and to generate interest (and follows) from new fans. Here are some tips on how publishers can involve fans, get entries and generate buzz. 1. Let your existing fans pick the prize Involving...
I gave a talk this weekend on Building Your Author Platform, which was part of WORD Vancouver's professional programming for writers. Details and slides are on the Publishing@SFU website but I wanted to sing the praises of a few online magazines and author-support...