Below is a resource of report templates, how-to instructions and tools to help publishers better understand social media metrics and Google Analytics. My contact details are in the top corner if you need a one-on-one consultation or are interested in Boxcar Marketing...
How to set up Google Analytics with EventbriteEnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session. Running virtual events through Eventbrite? It's a great social-distancing...
Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these...
Goals are used in Google Analytics to measure business objectives such as generating revenue (sales, donations, subscriptions, etc.), gaining new subscribers to an email list or members to a website, and tracking any type of measurable action such as contest entries...
The Data Output Is Only As Good As The Data Input (... or 3 tips for better Google Analytics reporting) As we look forward to the end of Q1 I want to share with you some tips for Google Analytics reporting that will help you benchmark your progress and plan for...
Simple 5-Step Marketing Audit You Can Do YourselfConducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the...
Monique Trottier, founder of Boxcar Marketing, has a guest post on PRWeb.com talking about how to measure the success of your PR campaign. A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR...
Marketers know that the ability to measure success online is far more accurate than measurements offline. Tracking, analyzing and responding to the data is your key to success. Begin by defining the key performance indicators, or KPIs, for your campaigns. With your...
3 Steps to Measuring the Success of Online Marketing Campaigns Presented Sept. 18 as part of BookNet Canada and ABPBC’s Defining Success: Accountable Online Marketing for Book Publishing If you’re not measuring the results of your marketing efforts, then...
I’m often in the position of being an advocate of online communities. I think that when they’re well conceived and executed they work incredibly well to connect people across roles and organizational constraints. But it can be a hard slog to prove it. (Not...