This week's marketing question: "Is SEO a thing of the past?" Key Point: Search engines are re-writing website title tags and the algorithms get more and more sophisticated so it would be easy to think (hope) that search engine optimization work is no longer needed....
The key to book discoverability is not SEO. Instead of mining keyword data, book publishers should optimize 3 crucial aspects of their book marketing. Find out how social sharing, positioning, and reviews lead not just to discoverability but to revenue. SEO...
Major changes in Search 1. The End of SEO Last week Google made major changes to the data available through Google Analytics. Keyword data, which was already climbing to 100% Not Provided, will now actually be 100% not provided. Since 2011, Google has been...
Maile Ohye from Google shares 10-minutes worth of SEO tips for startups in this video. The caveat here is that Ohye is defining a startup as a site with less than 50 pages and one that only wants to rank for a handful of related terms. The good thing is that most...
Many of the lessons we learn in childhood stay with us into adulthood, enriching our lives and providing much needed guidance. Sometimes Oregon Trail was the game you played primarily to shoot rabbits instead of learning about America’s pioneers; but other times...
Make sure your web design doesn't paint you into an SEO corner! Please check out our guest post today on Wordstream.com about web design and SEO: 5 Blog Redesign Mistakes That Kill SEO. In the post, we outline 5 common web design mistakes that kill search engine...
Google Search Results have changed significantly over the last 3 months, and if you haven’t been following along, here’s what you need to know. Google has made a ton of changes to how search results are displayed. These are big changes. Imagine that Google...
Wordstream has a great infographic this morning on “What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?” If you’re running PPC campaigns on Google Adwords, then you might want to check this out because 96% of that $37.9...
(c) 2011 WordStream - a certified AdWords partner. This infographic from WordStream is a great breakdown of how Google’s AdWord auction works. It outlines how keywords are entered into the auction, how Google decides which ad is shown where, and how...
Happy New Year! We’ve spent the first week of 2012 here at Boxcar Marketing struggling with Google products—in particular, how to link an AdWords account to a Google Analytics account. Below are the steps that worked for us to link our two accounts....