Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing. In summary, marketing generalists are under a ton of pressure to understand and create effective marketing...
First, what is search engine optimization? Here’s a 3-minute video from Common Craft, in collaboration with Search Engine Land, that explains SEO: You can use Google Webmaster Tools and Google Analytics to improve your search engine optimization ranking:...
Google Places is Google’s version of a local business directory. Listings appear in Google search results under Places, with pins that locate businesses on a Google map. Google Places is excellent for online marketing because it’s a free and easy tool that...
This infographic from SEOmoz has useful blog design tips for search engine optimization. It’s a great resource to have on hand when building or redesigning your blog: Created by Dawn Shepard for SEOmoz
SEOmoz recently came out with their 2011 Search Engine Ranking Factors report that analyzes what influences search ranking. The report compiles survey results from 130+ SEO professionals as well as search data on 10,000+ keywords. The graph below shows what...
Blogs are excellent marketing tools. They allow you to have conversations with prospective customers, current customers and fans. Basically, they’re like your media centre - you determine what stories you want told and they provide an opportunity to create word...
Last week Google announced the launch of its new search function, Google Instant. It is currently only available in the US but will be added to international searches within the next few weeks. Google Instant’s features include predictive text and streaming...
A number of big industry players and knowledge seekers have reported recently on various aspects of search and social media. Forrester reported in The Future of Search Marketing, there are a number of things we can expect in regards to search and social media: * More...
Why you need Social Media AND Search. With tight budgets, companies are trying to make decisions about where and how to allocate resources. The much-lauded options for social media are ever present in the press, which pushes many to shuffle resources from search...
Everyone wants to rank #1 on Google, but how do you get your site to rank higher? MarketingExperiments held a web clinic: Live Optimization: Improve your SEO Clicks and Conversions, to explain how to better optimize your site for search. These are their tips. There...