It is Autumn and change is in the air! Instagram has rolled out a bunch of updates. Learn what's new. 1. Option to post via desktop My favourite of the updates. Creating Instagram posts has been restricted to the app, which is a pain if you're managing IG for a...
Remarketing is a way to marketing (again) to people who have already engaged with you in some way. Remarketing is often done through promotional email campaigns, loyalty campaigns or other sales and marketing activity. When marketers talk about "Retargeting" they...
If your business or brand has two Facebook Pages for the same thing, you should merge them so that there’s one official Page. This helps to avoid confusion among your fans, brings all of your fans together into one central place and makes it easier for you to...
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
Interview with Italian publisher D Editore Find out how this innovative Italian publisher came across Canadian author Douglas Anthony Cooper and set a course to publish Cooper's works in Italian. Amnesia by Canadian Douglas Anthony Cooper was published in Italian by D...
Amnesia by Douglas Anthony Cooper has a fascinating, and unusual publication history in Italy. Find out how a Canadian debut novel with some success, 25 years later end up with a new and successful Italian translation and a commitment from the Italian publisher to...
Facebook Hacks for Audience ResearchWith over 2 billion active users globally, Facebook reigns supreme when it comes to social media use. Here's how to use Facebook Audience Insights for market research and targeted ad campaigns. How to Use Facebook Audience Insights...
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...
4 Ways to Spruce Up Instagram for the Holidays#Instaholidays need these 4 insta improvements to your Instagram feed. Instagram continues to gain in popularity, making it a tool of choice for retailers planning their holiday campaigns. Here are 4 tips to help...
How to Create an Instagram Business AccountA brief guide on how to convert your instagram profile to an Instagram business profile. You are likely already using Instagram and, by default, you begin with a personal profile. But an Instagram buisness account allows you...