Using Facebook as a business can be an interesting exercise in anger management. Facebook is a powerful tool, especially for individuals, but it can drive an intern batty as she tries to set up new pages or migrate Groups to Pages. (Yes, Crissy, the Boxcar Marketing...
Boxcar Marketing has been out and about on the speaking circuit lately and the following myths keep presenting themselves. Let’s dispel them, shall we? Myth #1: Social media is a marketing strategy. Social media is not a marketing function; it’s an overall...
Miss604 posted a perfect summary of some really cool twitter tools. Here are my favourites from her list: Generate a tweet cloud http://tweetclouds.com/ Create polls http://strawpollnow.com/ See what’s happening right now based on a search term...
I understand that I live in a world, and in a business space, that demands I “play on the internet all day”. But what confounds me is when I’m asked to consult with companies on their online marketing strategy, and those companies are blocking their...
Facebook is “a social utility that connects you with the people around you.” What does that mean? It’s a place for friends to hang out online. Are you a business professional looking to capitalize on friends hanging out online? Sounds dirty...
Marketing Nonprofit Causes on Chronicle of Philanthropy posted Tuesday, May 20, 2008: Question from Ken D. Grunke, Pillars: Hi Seth. Would you share your suggestions for how nonprofits should approach the social networking for the first time? I have heard you should...
I was in Kelowna, BC, May 22 and 23 for the Meeting of the Centre for Chief Marketing Executives. My fellow presenters included: Mitch Joel, President, Twist Image Bryan Segal, Vice-President, Sales, comScore Inc. Jeanne Houweling, Vice-President, Advertising...
My friend Evan sent me a note today with a link to details on Flickr’s expanded webstats. As a Flickr Pro user (Here I am!) I can now get access to more advanced stats — search engines users finding my photos, websites using my photos, links pointing at my...