Need to change the name of your Facebook page? Rebranding on Facebook is available under About. You'll need to be a Page Admin. Here are Facebook's help center instructions for how to change Facebook Page Name or Facebook username. Log into Facebook, 1) click About in...
My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list. Week 1: The business case for social and mobile marketing...
Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
5 Ways To Get More out of Social Media This SummerHere are 5 quick and easy ways to improve your social media marketing this summer. The longest day of the year has come and gone. And you have Fridays off in summer, right? Time is tight. Here are 5 quick and easy ways...
How Marketing Guru Jay Baer Creates ContentSage advice from marketing guru Jay Baer: "For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform." Marketers have tended...
Key Digital Trends 2017Ads and algorithms are driving people crazy. As people embrace messaging apps, chatbots will be next big thing. But when it comes to humans talking to computers, my bet is on Amazon's Alexa. social@Ogilvy has one of the best 2017 trends reports...
Pokemon Go. Explain.Pokémon Go—the augmented reality game—is the latest phenomenon driving marketers crazy. Find out the difference between AR and VR, why Pokémon Go is the hottest app in the world, and how to market through the craze. Pokémon Go is the latest...
Here's why Salesforce should be anxious about the Microsoft+LinkedIn deal. Microsoft has a CRM that competes with Salesforce, but where Salesforce has about 20% market share, Microsoft Dynamics CRM has 7% Now, imagine the power of a CRM that taps into LinkedIn, and...
In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship...
To Snapchat or not to Snapchat. That is not a question.What teaching 250 undergrads has taught me about Snapchat. tldr: Snapchat is a powerful, cinematic tool for reaching 13+. It's a pain to use (if you're an old, like me) but there's a lot of love for this...