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5-Step Marketing Audit
by Monique Sherrett | Jul 9, 2013 | Internet Marketing Strategy, Online Marketing Tips, ROI Measurements, Social Media Marketing
Simple 5-Step Marketing Audit You Can Do YourselfConducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the...
3 Overlooked Online Marketing Strategies
by Monique Sherrett | Mar 4, 2013 | Email Marketing, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Underwire Newsletter
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...
Effective Facebook Content for Pages
by Monique Sherrett | Feb 8, 2013 | Social Media Marketing
Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key...
How to Write the Perfect Facebook Post
by Crissy Campbell | Oct 25, 2012 | Social Media Marketing
Writing the perfect Facebook post is more important than ever. With the launch of Promoted Posts, Facebook has been reducing the reach that Page posts get in order to create incentives for using the new feature. Which means that, unless you want to pay for fans to see...
Can a Facebook Group Be Converted into a Page?
by Crissy Campbell | Sep 19, 2012 | Social Media Marketing
Back in August we gave you 3 marketing checklists to help improve your marketing this Fall. One of the checklists outlined how to merge 2 Facebook pages and gave instructions for how to merge duplicate Facebook Pages as well as how to merge a Facebook Profile into a...
How to Find Your Audience on Twitter
by Crissy Campbell | Sep 13, 2012 | Online Communities, Social Media Marketing, Underwire Newsletter
Photo by Auntie P Whether you’re new to an industry or simply new to online marketing, it’s often difficult to find your target audience online. Understanding who your audience is and what they talk about is a key component in developing an effective...
How to Run a Successful Online Contest
by Crissy Campbell | Jul 31, 2012 | Online Marketing Tips, Social Media Marketing
Photo courtesy of Antavo Promotion Builder Online contests are an excellent way to increase fan engagement and build up your existing fan base. They’re also great for encouraging word of mouth marketing among your fans’ and their friends—especially...
Social Media Image Sizing Chart by Luna Metrics
by Monique Sherrett | Jul 30, 2012 | Social Media Marketing
Hooray for Luna Metrics. Their handy cheat sheet for Facebook, Twitter, Google+ and Pinterest shows the ideal sizes for profile pics and other images used in these social networks. Because each site resizes images dynamically based on what you have uploaded, the end...
Facebook Mobile Advertising
by Crissy Campbell | Jul 20, 2012 | Internet Marketing Strategy, Social Media Marketing
Mobile-targeted ads are becoming increasingly important for advertisers, as people spend more and more time on their smartphones. This infographic from MBAOnline.com gives numbers and information related to Facebook mobile ads, including how long people spend on...
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