Major changes in Search 1. The End of SEO Last week Google made major changes to the data available through Google Analytics. Keyword data, which was already climbing to 100% Not Provided, will now actually be 100% not provided. Since 2011, Google has been...
Need help being successful on Facebook? My contact details are in the top corner if you need Facebook Marketing or our other services like marketing audits, Google Analytics help, ad campaigns or assistance with your marketing strategy. Looking to...
Simple 5-Step Marketing Audit You Can Do YourselfConducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the...
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...
Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key...
Writing the perfect Facebook post is more important than ever. With the launch of Promoted Posts, Facebook has been reducing the reach that Page posts get in order to create incentives for using the new feature. Which means that, unless you want to pay for fans to see...
Back in August we gave you 3 marketing checklists to help improve your marketing this Fall. One of the checklists outlined how to merge 2 Facebook pages and gave instructions for how to merge duplicate Facebook Pages as well as how to merge a Facebook Profile into a...
Photo by Auntie P Whether you’re new to an industry or simply new to online marketing, it’s often difficult to find your target audience online. Understanding who your audience is and what they talk about is a key component in developing an effective...
Photo courtesy of Antavo Promotion Builder Online contests are an excellent way to increase fan engagement and build up your existing fan base. They’re also great for encouraging word of mouth marketing among your fans’ and their friends—especially...
Hooray for Luna Metrics. Their handy cheat sheet for Facebook, Twitter, Google+ and Pinterest shows the ideal sizes for profile pics and other images used in these social networks. Because each site resizes images dynamically based on what you have uploaded, the end...