Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to....
Facebook recently launched a number of new features that affect how brands manage their Facebook Pages—including scheduling posts, paying to promote posts and the way you setup your Facebook Ads. Scheduling Posts Facebook now allows you to schedule posts to go...
Hootsuite is a great social media management tool. When you’re running multiple social media accounts - such as your business’ Twitter, Facebook and LinkedIn accounts along with your personal social media profiles - it’s useful to use a tool like...
Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes, RTs and +1s. With social media, one size does not fit all. Every...
Successful Facebook marketing involves connecting with fans of your Page. This requires posting regularly to your Facebook Page with relevant and interesting content that engages your fans and results in interactions such as likes, comments and shares. When...
Facebook’s Timeline for Pages launched March 30th. If you’re just catching up, here are tips for setting up, managing and measuring success on Facebook Timeline. Setting Up Facebook Timeline for Business 1. Timeline for Brands offers great opportunities to...
The deadline to move your Facebook Page over to the new Facebook Timeline is March 30th. Are you ready? Despite many organizations’ reluctance to change over to the new Timeline, there are some benefits to the new format. According to a study undertaken by...
Have you set up your Google+ business page yet? If you are still wondering why you should spend time on another social network, the answer is clear. Search traffic from Google organic search is likely 60-80% of the traffic to your site. In the age of Panda,...
Changing your Twitter name without losing followers is actually a fairly easy process, thanks to Alicia’s post on how to change your Twitter handle. If you’ve changed your business name or your Twitter handle is different than your other social media...
Facebook recently announced Facebook Timeline for business and brand pages! Instead of the old Facebook layout with Page Tabs, we now have Timeline Apps. Timeline Apps help brands tell their story and engage with fans through contests (like the Antavo and Strutta) as...