You might remember this Monty Python sketch on “how NOT to be seen”. The players are working very hard to play the game but unknowingly make decisions that blow up in their face. Managing a Facebook Business Page is a bit like that, yes?...
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Facebook Sets Historic IPO
by Monique Sherrett | Feb 2, 2012 | Social Media Marketing
My what a large IPO you have. Facebook is hoping to raise $5 billion by selling shares this spring (some reports are saying $10 billion—not sure who’s right but $5 billion is cited more often). This is larger than Google’s 2004 IPO that raised $1.9...
How To Set Up A Google+ Business Page
by Crissy Campbell | Jan 17, 2012 | Social Media Marketing, Underwire Newsletter
Google+ Business Page set up is just like Facebook set up. It’s a place to connect with fans and colleagues and to discuss industry news and information with them. Google+ Business Pages are also very important for search. Google is using information from...
New Facebook Insights: What’s New and Who Cares?
by Monique Sherrett | Nov 28, 2011 | Social Media Marketing, Underwire Newsletter
In October, Facebook launched a new version of Facebook Page Insights and they continue to make changes to Page features and available metrics. If you haven’t visited your Facebook Page for awhile here are some things to keep in mind. 1. “Notes” no...
Google+ For Business
by Crissy Campbell | Nov 2, 2011 | Social Media Marketing, Underwire Newsletter
Last week, Google announced, that Google+ is now available for Google Apps users. This is great news for companies, as Google+ has some exciting features for business use. To get started, your Apps Adminstrator needs to activate Google+, following the same process as...
3 Ways To Grow Your Business With LinkedIn
by Crissy Campbell | Oct 27, 2011 | Online Communities, Social Media Marketing
Photo by Kevin Dooley CC BY2.0 Now that you’ve built your profile and company page on LinkedIn, you’re ready to start using LinkedIn for business. Unlike social networks like Twitter and Facebook, LinkedIn is a social platform built specifically for...
How To Build A Company Profile On LinkedIn
by Crissy Campbell | Oct 13, 2011 | Social Media Marketing
Once you’ve built a killer LinkedIn profile, it’s time to build your company profile on LinkedIn. Having a company page on LinkedIn provides another place for clients and customers to find you. It’s also a place to post job openings and to highlight...
Changes to Facebook’s Posting Permissions and LinkedIn’s Privacy Settings
by Crissy Campbell | Sep 29, 2011 | Social Media Marketing
There have been a lot of changes to social networks recently. To help you keep on top of what’s been happening, below are two changes that you should be aware of this week. Changes to Facebook Fan Page Posting Permissions Earlier this week, Facebook made changes...
Facebook’s New Subscribe Button
by Crissy Campbell | Sep 15, 2011 | Social Media Marketing
On Wednesday, Facebook announced the launch of a new subscribe button that will let you see status updates from people you aren’t friends with, if their status updates are publicly visible. Similar to Twitter, the subscribe button will let you follow people that...
How To Build A Killer LinkedIn Profile
by Crissy Campbell | Sep 15, 2011 | Social Media Marketing
Your LinkedIn profile is both a portrait of who you are professionally and a representation of your company. Below are tips for creating a professional and findable LinkedIn profile that highlights your assets. 1. Use A Profile Photo. LinkedIn is about making business...
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