Social media makes sense for nonprofits because it’s an excellent tool for building relationships and connecting with audiences. Social media helps to give organizations a human face and being willing to engage on social networks helps to build trust and...
Twitter is a great tool for public relations because it can be used for finding conversations and engaging with influencers who are chatting about specific topics. Stacey Acevero, social media manager for PRWeb, has provided her tips for the best ways to use Twitter...
Social media marketing campaigns can be divided into two modes—maintenance mode and outreach mode. Maintenance mode includes the regular, every-day running of your campaign. This could involve posting tweets on Twitter, monitoring comments on your blog, or...
In today’s environment, successful public relations needs to incorporate social media. Social media can enhance your public relations efforts because of the potential for word of mouth and how quickly and easily conversations can spread online. Social media has...
Just 16% of folks online generate 80% of the messages posted about products and services, according to Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business....
Facebook Places Facebook Places was announced August 19th and is currently only available in the US. Similar to Foursquare and Gowilla, you share your location by checking in to where you are by using your smartphone. What’s All the Excitement Over...
In the last month Facebook has released two new features - Questions and Places. Questions lets you post queries to the Facebook community and Places allows you to share your location with your Facebook friends. While neither of these functions are new to the web,...
A number of big industry players and knowledge seekers have reported recently on various aspects of search and social media. Forrester reported in The Future of Search Marketing, there are a number of things we can expect in regards to search and social media: * More...
Why you need Social Media AND Search. With tight budgets, companies are trying to make decisions about where and how to allocate resources. The much-lauded options for social media are ever present in the press, which pushes many to shuffle resources from search...
Marketers know that the ability to measure success online is far more accurate than measurements offline. Tracking, analyzing and responding to the data is your key to success. Begin by defining the key performance indicators, or KPIs, for your campaigns. With your...