If you are unfamiliar with Hootsuite, it’s a twitter platform (based out of Vancouver) that lets you manage multiple twitter accounts, schedule your tweets, sync twitter accounts with your team, and track your twitter stats - like how many users are clicking on...
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5 Must-Read Social Media Articles
by Crissy Campbell | Jul 7, 2010 | Social Media Marketing
A lot has been happening on the web these past few weeks so we thought it’d be useful to do a roundup of some of the must-read articles that we’ve come across that you may have missed. Do you have other interesting articles to add to this list? 5 Social...
Creating Facebook Pages & Community Pages
by Crissy Campbell | May 25, 2010 | Social Media Marketing, Underwire Newsletter
Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a...
Making Sense of Facebook: Open Graph, Social Plugins & More
by Crissy Campbell | May 12, 2010 | Social Media Marketing, Underwire Newsletter
Facebook has been releasing a ton of changes lately and, I don’t know about you, but we’re finding it difficult to keep up with them all. Most of the changes were introduced at the Facebook F8 developer conference back in April where Facebook released its...
Social Media Homework
by Crissy Campbell | Apr 15, 2010 | Monique's Pick, Social Media Marketing
Back in January, Monique was asked to impart her social media wisdom on Monica Hamburg’s blog, Me Like the Interweb. Monique’s lesson was this: Talking to clients about social media is always an exercise in metaphors for me: Social networking is a digital...
4 Minutes of Compelling Reasons for Business to Use Social Media
by Monique Sherrett | Feb 16, 2010 | Social Media Marketing
Socialnomics: How social media transforms our lives and the way we do business by Erik Qualman, published by Wiley Publishing, is in bookstores and on eReaders.
Get Your Boss Excited About Social Media
by Crissy Campbell | Jan 14, 2010 | Social Media Marketing
We spend a lot of our time helping clients get social media marketing efforts and budgets approved by the decision makers—be it board members, CEOs or upper management. Social media is still new territory and many are hesitant to jump on the social media...
What the Real Estate Industry Needs to Know About Social Media
by Monique Sherrett | Dec 14, 2009 | Social Media Marketing
Urban Development Institute Pacific Region hosted a breakfast earlier this month for the real estate community. The panel of speakers discussed the impact of online media on the real estate industry. Below are my notes from that morning. David Allison, partner...
Friends with Benefits: Social Media Marketing Tip #1
by Monique Sherrett | Nov 9, 2009 | Social Media Marketing
Reviewed from Uncorrected Proof Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is coming out this month and their book publisher, No Starch Press, understands geek entertainment and they sent Boxcar Marketing an...
Facebook for Business
by Monique Sherrett | Jun 29, 2009 | Social Media Marketing, Underwire Newsletter
Using Facebook as a business can be an interesting exercise in anger management. Facebook is a powerful tool, especially for individuals, but it can drive an intern batty as she tries to set up new pages or migrate Groups to Pages. (Yes, Crissy, the Boxcar Marketing...
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