July-August have been exciting times for changes in technology. Consider the following when planning your fall campaigns. Twitter Became X Do we still tweet? Or do we x and re-x now? This platform continues to be strong for driving website traffic and conversions....
Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
6 Tips for Hosting a WebinarEveryone is working online, hosting webinars and podcasts, running virtual meetings. Looking for tips and tricks to hosting your first webinar? Create and host a webinar by following these 6 tips. host a webinarHosting or presenting a...
Remote Working with Slack & ZoomNew to tools like Slack and Zoom? Here are 5 tips to get started in Slack and improve your video calls. If you're new to remote-working tools like Slack and Zoom, let me give you some tips. 1. Slack text format: If you're trying...
How to Create an Instagram Business AccountA brief guide on how to convert your instagram profile to an Instagram business profile. You are likely already using Instagram and, by default, you begin with a personal profile. But an Instagram buisness account allows you...
To Snapchat or not to Snapchat. That is not a question.What teaching 250 undergrads has taught me about Snapchat. tldr: Snapchat is a powerful, cinematic tool for reaching 13+. It's a pain to use (if you're an old, like me) but there's a lot of love for this...
Why Use the URL Builder?Google's URL Builder helps you add attribution parameters to URLs used in campaigns. You can generate campaign links using the URL Builder form at the bottom of this Google support page and then in Google Analytics > Acquisitions > Campaigns...
Best Social Media Tools: Monique's PicksThe 5 social media tools I use most often. I like discovering new social media tools and The Conversation Prism by Brian Solis and JESS3 is a visual map of the enormous number of social media tools available. But there are...
As follow up to my presentation at the BC Library Conference I have compiled a list of resources and key articles to help librarians interested in improving their understanding of the web. If you have additional recommendations please provide them in the comments...