What does 2025 hold for the publishing industry? Hello friends, If you’re feeling like 2025 started with a cold wind rather than a fresh breeze, you’re not alone. The publishing industry, like many others, is grappling with seismic shifts. I read today that New Star...
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+ Free advice and other musings
AMA | Ask Me Anything
by Monique Sherrett | Nov 26, 2024 | Google Analytics, Underwire Newsletter
I had 3 great marketing questions posed to me last week and I thought I'd share my responses. Question 1: Is there a way to show the Full URL of pages being shown in GA4 Realtime reports? Unfortunately there is no way to modify the Realtime reports. What you see is...
How to Track Marketing Campaigns in GA4
by Monique Sherrett | Oct 15, 2024 | Google Analytics, Underwire Newsletter
Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around...
Data Retention Settings in Standard Reports & Explore Are Different, and that could affect what data you see
by Monique Sherrett | Jul 29, 2024 | Google Analytics, Underwire Newsletter
GA4 has some great features, but it also has limitations that drive users to the Explore feature where they can use various dimensions, metrics, and segments not found in the standard reports. That is great, but if you're relying on GA4 Explorations for your...
A Marketer’s Guide to Google and Yahoo’s Upcoming Email Changes
by Monique Sherrett | Dec 6, 2023 | Email Marketing, Underwire Newsletter
Google and Yahoo have recently announced significant changes to their email authentication and unsubscribe standards, set to take effect from February 1, 2024. As marketers, understanding and adapting to these changes is paramount to maintaining a successful email...
Changing times means changing up your campaigns
by Monique Sherrett | Aug 9, 2023 | Online Marketing Tips, Tools & Technology for Non-Techies, Underwire Newsletter
July-August have been exciting times for changes in technology. Consider the following when planning your fall campaigns. Twitter Became X Do we still tweet? Or do we x and re-x now? This platform continues to be strong for driving website traffic and conversions....
15-Minute Tour of GA4
by Monique Sherrett | Mar 24, 2022 | Google Analytics, Underwire Newsletter
Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. ​You can read the announcement...
What is GA4 (and why should I care)?
by Monique Sherrett | Jan 25, 2022 | Google Analytics, Underwire Newsletter
GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...
Must-Know Instagram Updates
by Monique Sherrett | Oct 22, 2021 | Social Media Marketing, Underwire Newsletter
It is Autumn and change is in the air! Instagram has rolled out a bunch of updates. Learn what's new. 1. Option to post via desktop My favourite of the updates. Creating Instagram posts has been restricted to the app, which is a pain if you're managing IG for a...
Handling Bulk Orders in Google Analytics with Advanced Segments
by Monique Sherrett | Jun 11, 2021 | Google Analytics, Underwire Newsletter
This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
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