Marketing attribution for ecommerce is the great promise that many organizations are still trying to achieve. We have the data. We know there are different attribution models and that last-click attribution sucks. But why is it so hard to get a complete view of your...
Test Your Google Analytics IQSchool is back in session! Can you pass this back-to-school test? Sharpen your skills. See if you know how to access these Google Analytics insights related to website performance. Time to upskill your Google Analytics knowledge? Test...
The Next Normal for eCommerce in Canadaecommerce, ecommerce website, ecommerce business, ecommerce sales, ecommerce growth, improve ecommerce, ecommerce in canadaThe next normal for shopping involves more ecommerce. As BC's provincial health officer Dr....
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
Remote Working with Slack & ZoomNew to tools like Slack and Zoom? Here are 5 tips to get started in Slack and improve your video calls. If you're new to remote-working tools like Slack and Zoom, let me give you some tips. 1. Slack text format: If you're trying...
Work from home without wrecking your back5 tips to prevent back pain while working from home. I love my home office but it's taken me years to figure out a few key details. Let me save your back, literally. 1. Move often. The perfect ergonomic setup for...
Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these...
The Data Output Is Only As Good As The Data Input (... or 3 tips for better Google Analytics reporting) As we look forward to the end of Q1 I want to share with you some tips for Google Analytics reporting that will help you benchmark your progress and plan for...
Interview with Italian publisher D Editore Find out how this innovative Italian publisher came across Canadian author Douglas Anthony Cooper and set a course to publish Cooper's works in Italian. Amnesia by Canadian Douglas Anthony Cooper was published in Italian by D...
Amnesia by Douglas Anthony Cooper has a fascinating, and unusual publication history in Italy. Find out how a Canadian debut novel with some success, 25 years later end up with a new and successful Italian translation and a commitment from the Italian publisher to...