Facebook Hacks for Audience ResearchWith over 2 billion active users globally, Facebook reigns supreme when it comes to social media use. Here's how to use Facebook Audience Insights for market research and targeted ad campaigns. How to Use Facebook Audience Insights...
#AmReading Nir Eyal's IndistractableNir Eyal is the author of Indistractable. This is a great book on how to control your attention. Nir Eyal is the author of Indistractable. This is a great book on how to control your attention. Here are my top takeaways:...
Canadians sit down this weekend to celebrate Thanksgiving, and I want to express my gratitude to the family I love, the clients I have, and the amazing people that I get to live, work, and play with on a daily basis. One of the things I'm grateful for is...
Dominique Raccah, awarding-winning Publisher and CEO of Sourcebooks, presented the 2019 Jim Douglas Lecturer on September 25, 2019 @ SFU Harbour Centre, Vancouver, BC. I had the good fortune of attending her talk and interviewing her the following day. This...
Mary Meeker’s 2019 Internet Trends report (and why it matters to publishers)Meeker’s annual slide deck always delivers, with tons of useful infographics and data. This year she offers no less than 333 slides. See highlights of 5 trends of note for publishers.mary...
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list. Week 1: The business case for social and mobile marketing...
Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
Key Digital Trends 2017Ads and algorithms are driving people crazy. As people embrace messaging apps, chatbots will be next big thing. But when it comes to humans talking to computers, my bet is on Amazon's Alexa. social@Ogilvy has one of the best 2017 trends reports...